You’ve got the next big thing ready to hit the market. It’s innovative, it’s tested, and it’s everything your target audience didn’t know they needed. But a groundbreaking product is just the start; now comes the real challenge—getting it into the hands of consumers.
Contrary to popular belief, a great product doesn’t sell itself. The UK marketplace is flooded with options, making it easy for even the most revolutionary items to get lost in the shuffle. So, how do you ensure your new product stands out and reaches its intended audience?
The answer lies in effective marketing, but not just any marketing will do. Below, you’ll find a curated list of innovative strategies tailored for the UK market. These are real-world, actionable tips designed to elevate your new product launch from ‘just another release’ to an unforgettable event.
Work with Influencers
It may sound odd, but people are far more likely to trust a product if someone they admire vouches for it. That’s where influencer partnerships come into play. Collaborating with influencers who resonate with your target audience can provide that much-needed social proof.
The key to a successful influencer partnership is authenticity. Take your time to research influencers who genuinely align with your brand values. Don’t just look at the follower count; scrutinise engagement rates, the quality of interactions, and how well their audience matches yours. Remember, an influencer’s endorsement is an extension of your brand, so choose wisely.
Tell a Story with Your Product
People love stories; it’s how we’re wired. But we’re not talking about fairy tales here. The story you need to craft is one that connects your product to the consumer on an emotional level. This could be the story of how your product came to be, the problem it solves, or why it’s better than what’s currently available.
This is where a video production agency like Perspective Pictures can be incredibly beneficial. They can help you produce a range of content, from digital ads to long-form pieces, all designed to tell your product’s story in the most compelling way. Video is an impactful medium that not only entertains but also educates your audience, making it easier for them to connect with your brand emotionally.
Utilise Limited-Time Offers
The clock is ticking, and the stock is running out—this creates a sense of urgency that’s hard to resist. Limited-time offers exploit the psychology of scarcity to nudge consumers from contemplation to action. A well-timed, well-promoted special offer can result in a significant sales uptick.
However, the key is to ensure that your limited-time offers are genuine. Flashy countdown timers and exaggerated discounts can backfire if your audience senses any gimmickry. If you say an offer is available ‘while stocks last,’ make sure you’re not replenishing stock secretly to prolong the offer.
Let the Reviews Speak for You
We’ve talked about the power of social proof through influencers, but don’t underestimate the impact of the everyday consumer. Featuring real testimonials or reviews on your product page, social media, and marketing materials can go a long way in establishing trust.
And don’t just limit these testimonials to text. Use video interviews or animated snippets to make them more engaging. You can even use these customer testimonials in your email marketing campaigns to add that extra layer of credibility.