In the ever-evolving digital marketing landscape, lead generation remains a cornerstone for businesses striving to expand their customer base and drive growth. According to HubSpot, 6 in 10 marketers prioritize generating business leads. For many, this means they’ve mastered the basics and are focused on refining their strategies to maintain a pipeline filled with high-quality leads. If you’re still working to get there, this article will help you gain ground on your competitors by sharing some of the most effective lead generation strategies for experienced marketers.
Content Marketing: The Foundation of Lead Generation
Content marketing lies at the heart of digital lead generation. High-quality, valuable content attracts and engages potential customers, establishing your business as an authority in its field.
Blogs and Articles: Regularly publishing informative and relevant blog posts can significantly enhance your website’s SEO, driving organic traffic. The marketing team should optimize articles with keywords that potential prospects will likely search for, increasing your visibility on search engines.
E-books and Whitepapers: Offering in-depth resources like e-books and whitepapers in exchange for contact information is an effective way to capture leads. These assets should provide substantial value, convincing prospects to share their details.
Videos and Webinars: Visual content, such as explainer videos and webinars, can effectively convey complex information and engage audiences. Webinars, in particular, allow for real-time interaction and are excellent for building relationships with potential leads.
Use Sales Intelligence
The result: A list of highly targeted leads on demand
In the realm of B2B lead generation, relevance is king. Modern strategies aim to generate lists of decision-makers, such as CFOs’ email addresses or CEOs’ phone numbers, to fuel marketing campaigns and the sales team. Cognism, a leader in sales intelligence, enhances these lists for ABM campaigns or revives old leads. In addition to contact information, Cognism provides contextual data, such as intent signals and sales event triggers (e.g., hiring, funding).
Key features of Cognism include:
- Global company and contact data (NAM, EMEA, APAC coverage)
- Phone-verified mobile data with 87% accuracy and optional verification services
- CCPA and GDPR compliance with extensive DNC list scrubbing
- Seamless integration with leading CRM and sales enablement tools