Embracing corporate video marketing can elevate a business by bringing its message directly to its target audience. There is no faster way to cut through online noise than with video. Using the right style of corporate video is an effective strategy for every business, no matter what they sell or do. You can use video marketing to capture, inspire, and generate leads.
Here are some corporate video marketing trends you need to stay ahead of your competition, inspire your workers, and gain market share.
Depict Real-Life Experiences
Your corporate video production strategy should be based on authentic experiences. The more real your video is, the better. Consider how real-life experiences can engage your audience deeply.
Subtitle Your Video
Many people watch videos without sound. Add subtitles unless your video is silent so that customers watching in silence can still absorb what’s being said.
Series of Short-Form Videos
Short-form video content of up to three minutes is popular on TikTok, Instagram, Facebook Reels, and YouTube. Short-form prioritizes concise, powerful storytelling at its best.
Make Educating a Priority
How-to educational videos are added-value content. It helps your audience for free. It doesn’t sell, it provides. Educational videos are the most popular type of corporate video among general users and customers.
More Personalized Video
They are targeted, personalized videos that leverage data insights to tailor videos to the customer. Target corporate videos to specific demographics, preferences, and behaviours to see how they boost engagement and foster connection.
Localized Video Content
Localized corporate video is tailored to a specific region. It uses cultural nuances, language preferences, and local trends to establish the strongest possible connection and relevance to your audience.
Feature Influencers
Like a celebrity endorsement, a corporate video can capitalize on influencers aligning with your brand’s values. Influencers that resonate with your target audience make your video more relatable to the right viewer.
Regular Video Output
About 9 in every 10 businesses report making a corporate video at least once weekly. Those that do report high engagement and a clear correlation between sales growth and new video content releases.
Live Streaming
Live video can promote a product launch, industry event, behind-the-scenes access, Q&A sessions, or celebration. A corporate video that live-streams allows viewers to participate as the content unfolds. It’s organic, raw, and real.
Strong Focus on Internal Videos
Corporate video also refers to content made for internal use rather than tailored to customers. Internal corporate videos are popular for use in training, customer support, and sales and as explainers for shareholders, partners, and similar stakeholders.
Host Interactive Webinars
Deliver valuable content where your audience can ask questions, comment, and actively participate in real time. An interactive webinar can be informative and a way to engage in dynamic conversations.
Reuse in Social Media Video
Corporate videos are chopped up and re-edited into short 15-60-second videos shared on social media. These are sometimes stories or reels and are a casual way to show a brand’s personality.
Incorporate User-Generated Content
User-generated content leverages content from your customers or employees and incorporates those voices into your video. It’s authentic, shares real perspectives, and fosters community with the viewer.
Videos Featured in Blogs and Website Content
More videos are used as the centrepieces of blogs and articles. As search engines like Google try to limit video thumbnails in query results, only featured videos are showcased. Corporate video makers have responded by creating videos central to site content.
Vertical Video Sharing for Smartphone
Corporate video strategies often include vertical videos for smartphone viewing. The rise of mobile and social media has meant more users consume video from their phones, requiring a different approach to framing.
Visual Storytelling
Telling a story adds emotional appeal. A visual story that does not necessarily need narration transcends linguistic barriers and forges a connection with the viewer.
Shoppable Videos
A video can elevate a corporation’s online shopping strategy by demonstrating products, sharing product reviews, showcasing hauls and unboxings, and more. If you sell products or services online, corporate videos enhance customers’ shopping experience is smart.
Making a Vlog
A regular vlog can create an internal influencer who humanizes your brand to customers in a raw, unfiltered way. A human face associated with your brand creates more connection and adds personality.
AI Videos
AI is a major talking point in corporate video marketing. However, making an entire video using artificial intelligence rarely yields amazing results. Even AI-assisted videos will leave most wanting more. Many corporations still seek AI videos to save on costs, producing low-quality content with mixed results.