Facebook ads keywords serve as a bridge that connect a brand’s offerings with its target audience. Without the right keywords, you cannot engage your target users and lead them toward conversions. Many advertisers set up Facebook ads without strategizing their ad keywords – a mistake that results in uncontrollable spending and no tangible results.
Meta offers advertisers a wealth of tools to find and utilize Facebook ads keywords strategically in order to maximize the impact of their advertisements. Our step-by-step guide will help you understand how to set up Facebook ads with hyper-personalized keywords to successfully engage and convert your target users.
Step-by-Step Strategy for Utilizing Facebook Ads Keywords
It’s common for marketers to approach Facebook Ads with the same strategy they utilize for Google Ads. It is pertinent to understand that the Meta advertising algorithm and ecosystem is quite different from search engine ads. On search engines, users enter specific keywords to find what they seek and interact with ads based on their keyword and search intent.
On Facebook, users aren’t actively searching any keywords or looking to interact with ads. Therefore, it’s crucial to design your ads with keywords that are hyper-personalized to the activities, interests and preferences of your target audience. Without a highly relevant keywords list, you cannot connect your ads to their intended audience.
Let’s dive into our step-by-step guide to use Facebook ads keywords strategically.
Step#1: Define your Intended Audience
Identifying and defining your target audience is the first step of keyword research, because your Facebook ads keywords need to be hyper-personalized to your intended users’ preferences. For this purpose, you need to set parameters to define the Facebook users who are your ideal customers. Then, dive deeper to create consumer segments based on buying behaviors, demographics, geographic location, social activities, interests and preferences.
Facebook offers various tools that allow advertisers to connect with their target audience and understand their interests and preferences. At GCG Media, we strongly urge marketers to embrace Facebook Audience Insights – a remarkable tool to compile a list of keywords and languages your target users commonly engage with.
The goal is to find Facebook ads keywords that are relevant to both your brand and the target audience.
Step#2: Conduct a Competitor Analysis
Market research is never complete without a competitive analysis because your key rivals will introduce you to strategies that are garnering results. Examining the ads keywords your competitors are using will help you mimic strategies that are helping them increase conversions and revenues through Facebook.
Facebook Audience Insights can help you examine your competitors’ strategy and identify the keywords and ad formats that are boosting their conversions. As you examine their ads, be sure to analyze their ad content, ad formats, language, ad keywords and tone.
Step#3: Adopt Facebook Ads Keywords Research Tools
Once you’ve identified your target audience and analyzed competitors’ ad performance, it’s time to refine your keywords list by adopting innovative research tools. Let’s explore some tools that will simplify Facebook keywords research considerably.
Facebook Audience Insights
This versatile tool is incredibly useful for a variety of purposes, including keyword research and monitoring ad performance. We strongly recommend advertisers to use Facebook Audience Insights to increase ROIs while reducing advertising costs. This tool will help you find keywords that align with the core interests and behaviors of your target users.
Facebook Ad Library
A dedicated database for Facebook ads keywords, the Facebook Ad Library is a digital catalog of all active advertisements running across Facebook. You can use it to identify high-ranking keywords that generate higher conversions, and mimic the content and tone of popular campaigns.
Saved Audiences
If you need help defining your target audience, Saved Audience will help you analyze various factors, such as buying behaviors, demographics and preferences. It provides an extensive list of Facebook keywords based on the criteria you’ve set while defining your target audience.
It’s wise to supplement your keyword research strategy with additional tools, like SEMrush and Google Keyword Planner. Adding more tools to the research process will help you expand your audience and generate more leads with your Facebook ads.
Step#4: Refining Facebook Keywords List to Achieve Key Objectives
Refining your Facebook ads keywords list will help you weed out all unnecessary keywords that may seem relevant but will not help fulfill your desired goals. In order to do this, you need to define the goals and outcomes you seek to achieve through your Facebook ads campaigns.
For instance, some brands want to drive engagement on social media and raise awareness around their website and services. In contrast, service providers want to target users residing in their area and encourage them to book consultations. Brands focused on generating visibility will find broad match keywords highly effective while ecommerce brands can generate more leads with a mix of broad match and phrase match keywords.
It’s important to identify your advertising goals and then utilize Facebook ads keywords that are most relevant to your target audience and underlying objectives.
Step#5: Implementing Facebook Ads Keywords
Many advertisers rush through the process of setting up an ad campaign, neglecting the small details that make a powerful impact. An ad’s ability to engage its target audience and generate conversions lies largely on how effectively the keywords have been incorporated into the campaign.
It’s pertinent to pay attention to the targeting and optimize your campaign effectively. Here are a few steps to help you implement Facebook ads keywords effectively:
- Select Ad Set for your campaign from the Facebook Ads Manager.
- Click on Targeting and choose the right targeting options for your campaign.
- Then, go to Detailed Targeting and click on Interests.
- Now, select Behaviors and incorporate all the keywords you’ve compiled for your Facebook ad.
- For each keyword, be sure to define the ad match type using the drop down menu.
Before finalizing the campaign, be sure to check out the Exclude tab to eliminate all negative keywords that can dissuade users from interacting with your ads.
Step#6: Evaluating Ad Performance to Make Improvements
After you’ve launched your Facebook ad campaign, all that’s left to do is a performance analysis to examine if the ad is achieving your desired goals. Meta offers innumerable analytical tools to examine ad performance using data-driven insights. It’s crucial to examine key performance metrics like audience reach, clicks, conversions, and user impressions.
Ad impressions, conversions and click-through-rates are the most tangible metrics to analyze the effectiveness of an ad. As you examine performance, be sure to track actual conversions to see how many users are buying products or booking consultations after interacting with your advertisements.
Final Thoughts
Running a successful ad campaign on Facebook isn’t as challenging as most marketers believe it to be – it all boils down to devising a strategy that works. At GCG Media, we understand the struggles advertisers face with visibility restrictions, technical glitches and permanent bans impairing the performance of their meticulously planned ad campaigns.
We offer a cutting-edge alternative – our Facebook Agency Ad accounts offer an algorithm designed to improve ad engagement and secure higher brand visibility. With our specialized ad accounts, you no longer have to worry about restrictions and bans, thanks to our privileged relationship with Meta.
Get in touch with our team today to learn how our dedicated advertising accounts can help you boost conversions and advertising ROIs exponentially!