TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

3 Tips for Enhancing Your Small Business Premises

Your business premises are the centrepoint for your customers to view your products and services before they purchase. If you are a services based business, your premises may be more of an office or showroom than a shop, but it can be essential for letting your customers get a feel for what you can provide for them.

It’s also valuable for providing a solid positive first impression for customers. A clean and professional looking environment can go a long way to attracting business.

If you need some guidance for enhancing your small business’ premises, here are three top tips for success.

  1. Use An Appropriate Colour Scheme

Depending on the nature of your business, you’ll want to carefully consider your colour scheme to match the style of your brand. 

For example, if you’re a brand specialising in baby furniture, having a showroom that incorporates calming pastel colours of pinks, blues and white will help to create the charming environment that every parent-to-be can imagine their dream nursery.

Once you’ve found your perfect shade, you can order your paint online through companies like Lick, who supply high quality shades in stylish deep tones. Whether you need practical paints with wipeability, or the chic quality of matte paint, knowing which paint you need is the first step to achieving your dream look for your company premises!

  1. Use Space Saving Strategies

A cluttered showroom or shop can be off putting to potential buyers, so ensuring that your products are neatly organised is very important. This will also help you to create showstopping displays, help customers to navigate sections, and make cleaning your premises easy to do.

Additionally, organising your stock efficiently is essential for accessibility reasons. Your showroom or shop should be easily accessible for wheelchairs and scooters.

One way to efficiently organise your stock is by using slatwalls. High quality slatwalls from companies like Lawcris are incredibly versatile and can be used for shelving, hooks, and clothes rails. They also make great places for displays.

  1. Comfort is Key

Whether your business premises are used as a commercial shop or showroom environment, creating a comfortable environment for colleagues and customers can help to create a happy and satisfied environment for all.

Using comfortable chairs or sofas in staff break rooms or in office environments can help with healthy posture, promote general good health and reduce the risk of back pain which can lead to increased sick days for staff. It will also help to give a fantastic experience for any potential customers.

Retailers like DFS are well known for their high quality comfortable furniture. Whether you’re looking for plush leather, smart suede, or bold and beautiful designs, DFS has got you covered no matter what your business needs.

Do you have any tips for enhancing your small business premises? Share your thoughts in the comments section below!