TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

The travel experiences of people worldwide have improved with the help of technology

The way we live has transformed significantly in recent years, and technology is the powerful force that has led to this change. Technology is now present in each sector, driving innovations and making individuals’ lives much more accessible. The travel sector has also benefited from the tech transformation, and it is a good example that proves all the advantages that technology can bring to an industry. 

The Internet has also enhanced people’s lives in recent years, and now they can plan all their travel arrangements online. Additionally, with the help of the Internet, individuals can shop online and purchase everything they need for their trips. For example, those who wish to buy eSIM card for UK, can do this in the comfort of their homes, and they will instantly have access to unlimited data and connectivity they can use during their trips. Technology has brought a lot of advantages, which is one of the reasons why the tourism industry has flourished lately. Keep reading to see how technology has changed people’s travel experiences. 

Image source: https://www.freepik.com/free-photo/top-view-hand-holding-smartphone_30827157.htm#fromView=search&page=1&position=1&uuid=b43d01dd-1af9-4b7d-b9a9-3aae75739209 

Improving the booking and planning procedures

Long are the days when you needed to physically go and talk with travel agents who would offer you a list of destinations and guidebooks to choose where you wanted to go. We need to thank technology for this change, which has provided excellent opportunities just a click away. Now, with a search on the Internet, individuals can find out everything they want to know, from the best hotels they can stay in to the activities they should try in a new location. 

Technology has also streamlined the booking processes and planning activities for trips, and now people can choose the best options they prefer. Additionally, organisations from the tourism industry have adopted data analytics and advanced algorithms that help travellers from all around the world find the best experiences. Thus, besides offering streamlined operations, technology has also added cost-effective solutions. 

Offers a better customer experience

With the help of technology, customers can now personalise their experiences, which wasn’t possible some years ago. Now, travel companies have a lot of tools they can use to collect data about their customers, including machine learning (ML) and artificial intelligence (AI), so they can analyse and learn about customers’ behaviour patterns and individual preferences. This will greatly improve people’s experiences, offering personalised recommendations, customised travel itineraries or more details about nearby attractions. 

Plus, now all tourism businesses can enhance the customer experience even more, as they can introduce virtual assistants and chatbots that will offer customers support and assistance throughout the whole journey, thus improving their experience worldwide. 

Discovering destinations in a different way

With the help of technology, people can also explore some places from the comfort of their homes to see whether that location will suit their preferences. With the help of augmented reality (AR) and virtual reality (VR), people worldwide can immerse themselves in virtual tours to see the attractions and destinations before choosing where to go. Other tools that technology has brought are travel blogs and social media platforms that offer great resources to individuals worldwide, thus offering travellers the possibility to try new things and discover destinations that are not so popular. 

Making the check-in a more pleasant experience

Technology has also enhanced the hospitality sector, making it better. Thanks to this fact, customers benefit from streamlined operations that greatly improve the guest experience. For example, hotels have started using in-room automation and keyless entry systems to meet the guests’ ever-changing needs. Plus, now travellers can search for more accommodation options and choose something that offers more than traditional services. 

Helps the tourism industry have more sustainable options

Sustainability has become a paramount concern worldwide in the last few years, so changes are needed in every sector, including tourism. Luckily, technology can help businesses adopt more eco-friendly options that will minimise the impact of travel. For example, with the help of technology, people don’t rely that much on paper, which promotes more responsible practice and helps the entire world in the effort to conserve natural resources. 

The variety of applications improves travel

Now, there is an application for each need of travellers, specially designed to improve aspects of the travel experience. Do you want to have more flexibility while navigating public transportation? You can download an online app to help you travel better in a new location. This also applies to discovering what to see from a new location or learning new words from a foreign language. Nowadays, with so many alternatives out there, you will surely find an app suitable for each travel need. These apps have become indispensable tools that always enhance the travel experience. 

People can opt for smart goods and wearables

Now, people can opt for many gadgets that improve their experiences, including wearables and smart luggage. Travellers don’t need to worry anymore about their luggage getting lost, as smart luggage is equipped with GPS tracking, digital locks, and even a built-in charger, which offers great security and convenience. Furthermore, wearable devices can provide language translation and health notifications, greatly improving travelling time. 

Wrapping up

If we were to compare the way people travelled in the past to what happens now, we would be surprised by how many things have changed, and we need to thank technology in great measure for this transformation. This is why each business in the tourism industry that adopts technology in their operations will benefit from a lot of advantages, from improving the experience of customers to having an edge over the competition. 

In the future, technology will probably advance even more and will change forever how we perceive travel.