Optimizely, a frontrunner in digital experience platforms (DXP), has introduced its latest innovation: a SaaS CMS featuring the cutting-edge Visual Builder. This launch signifies a significant step in expanding the company’s offerings, giving users the flexibility to choose between SaaS and PaaS solutions tailored to their organizational needs.
Revolutionary Features of Visual Builder:
- Streamlined Design Process: The Visual Builder allows marketers to effortlessly drag, drop, and customize layouts, ensuring seamless brand alignment.
- Enhanced Content Modelling: Users can now easily structure and configure content, crafting engaging user journeys and delivering precise messages at optimal times.
- Integrated Multi-channel Management: The platform centralizes the management of websites, apps, and other digital channels, streamlining operations.
- Efficient Template Management: Reusable blueprints boost efficiency, enabling rapid content creation and deployment.
- Customizable Workflows: Teams can tailor approval processes to fit specific dynamics and project requirements.
- Automatic Upgrades and Scaling: Users benefit from the latest features without the disruption or cost of manual upgrades.
The Visual Builder is designed to break down technical barriers, enabling marketers to create dynamic, personalized content quickly and effectively. Its sleek interface, customizable elements, and interactive preview function are all geared towards enhancing engagement and conversion rates.
Rupali Jain, Chief Product Officer at Optimizely, highlighted the user-focused development approach: “We set out to build the best CMS for marketing teams. By simplifying the front-end design and content creation experience, we empower marketers with the creativity, speed, and independence they’ve been asking for.”
Enhanced Optimizely Graph and Strategic Partnerships: Optimizely has also upgraded its Optimizely Graph API capabilities, introducing faceted and fuzzy search functionalities. This improvement enhances content accessibility and ensures faster delivery through CDN. Furthermore, Optimizely has strengthened its collaboration with Vercel, providing developers with advanced deployment capabilities, seamless scaling, and robust performance monitoring.
For organizations looking to enhance customer experiences with flexible architecture and improved collaboration between developers and marketers, more information is available at Optimizely’s website.
About Optimizely: Optimizely is dedicated to helping organizations unlock their digital potential. The company reinvents how marketing and product teams work, creating and optimizing digital experiences across all channels. With Optimizely One™, an industry-first operating system for marketers, teams have the flexibility to build their stack with a fully SaaS, decoupled, and highly composable solution. Optimizely One™ powers the entire marketing lifecycle through a single, AI-accelerated workflow, helping companies orchestrate their content lifecycle, monetize digital experiences, and experiment across all customer touchpoints.
Optimizely’s commitment to innovation and user empowerment positions it at the forefront of the digital experience landscape, continually driving forward the capabilities and possibilities for marketers worldwide.