Are you trying to stay up to date on the best strategies for selling on Amazon in 2024? Selling on Amazon in 2024 doesn’t have to be complicated. Implementing some of these top business strategies can help you increase your sales potential in 2024. Amazon is changing and you can be a part of the growth!
Having core business strategies can give you a sense of direction so you don’t have to feel like you’re floundering in the ever changing world of Amazon. But what is working on Amazon these days?
Having brand strategies, effective advertising and optimized business systems and plans for growth can make a huge impact in the sales you see. A professional Amazon listing service can help with streamlining this for you so you can focus on profitability.
- What To Sell
With Amazon’s growing platform of sales, the options of what to sell can feel limitless. The good news is that you don’t have to pick your products completely in the dark. There are three great ways to aim for home runs when choosing your products.
Amazon lists their best sellers publicly. This can give you an idea of what is performing well on Amazon in 2024. You can even narrow it down to your niche. For example, if you tend to focus in the kitchen and dining niche, it can tell you what is performing best within that arena.
Once you know the types of products that have been doing well you can also consider what you as a customer would appreciate. Have you been looking for an item that you really couldn’t find or did you find a product but did not like its aesthetic? Finding solutions to your problems that also are in popular genres, can narrow down a sweet spot of success for your business.
- Business Logistics in Product Choice
When you are selecting products to sell, think about the practical logistics of them. Products that are difficult to source can lead to supply issues and bad reviews. Inconsistent availability can lead to a lack of trust with customers as well, leading them to find solutions elsewhere.
Also think about the cost of shipping. If you make amazing sales but the cost of shipping prevents you from making a profit, then your shop really isn’t serving you. If you think through these things before you list a product, you can price the item appropriately and also know that the product makes financial sense for you.
Is a product that you can scale. Will this product become cheaper for you to source, as the demand for the product grows and you can buy it in bulk? Or is this a digital product that you can make once and then others can download? Factors like this can increase your profitability, and in turn allow you to expand your number of products, increasing sales.
Some last factors to think through are amazon rules and customer service. Is this product subject to breaking easily or causing customer service issues? If customer service issues arise, how will you respond in a way that helps your shop remain profitable? Also make sure that your products adhere to Amazon’s most recent guidelines so that your products can sell at all.
- A Product is Known by Its Name
Once you have selected your product, how do you find the right name for it? The product needs to be easily found when people are searching for things online, which is also known as search engine optimization or SEO. The name should be clear, concise and only as long as necessary. This makes customers more likely to take the time to read it.
- Product Description
When you write your product’s description, you need to ensure that it is way more detailed than the title. You will want to include the length of digital products or the dimensions of physical products. Other details which can be crucial to include is an overview of how the product works, the product’s color, or other products that compliment it. The more you answer in the description, the less you will have to deal with customer service issues, questions or returns.
- The Picture to Gain 1000 Sales
Once you have your product named and described, the pictures of that product are what may leave the first impression. High quality pictures or videos of your product can really resonate with customers, drawing them in and giving them a clear indication of what they will receive. A professional Amazon listing service can do this as well, bringing in business for the shop.
Pictures and videos can also make your shop look more professional. People are more likely to make a purchase when they trust who is selling the product. Having detailed photos and videos can create that trust by looking professional. As a side note, having samples of digital products can act much in the same way, establishing trust.
- List and Repeat
You’ve done all of the hard work, finding, naming and listing your products, so where do you go from here? Growth! In order to get more sales, you need to consider expanding your product line and scaling your existing products. This can make sourcing products more economical and it can make your store more professional at the same time.
However, there is only one you! An Amazon Listing service can take many of the listing tasks off of your to do list, so you can focus on steering your business where you are trying to go. Efficiency can start saving you more than it costs as you expand. You can be the biggest asset or limitation to your business. By understanding delegation you’re ready to grow!
They can even help guide you with promotions or group sales to attract the attention of customers! Give these tips a try and see how it improves your sales!