Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today’s market. Combining cutting-edge features like collaboration tools, contextual bandits, and edge delivery technology, Optimizely is arming marketers with the resources they need to craft high-impact, tailored digital experiences for their audiences.
Hot on the heels of last month’s CMS 13 launch at Opticon Stockholm, Optimizely Personalisation promises a blend of sophistication and ease of use. Designed to empower marketers, this new solution is geared towards boosting engagement, improving conversion rates, creating precisely targeted content, and tracking the effectiveness of personalisation strategies. Key features slated for rollout through Q4 include:
- Collaboration: Expanding on Optimizely’s popular Experiment Collaboration, this feature allows seamless management of testing and experimentation at any scale, making it a vital tool for larger programs.
- Contextual Bandits: Offering true one-to-one personalisation, these algorithms dynamically adjust content to deliver the most relevant experiences based on individual user attributes, optimizing every visit with machine learning-driven insights.
- Edge Delivery: Enhancing page load speeds with a visual editor, this tool ensures that content is delivered without delays or flicker. Faster pages not only improve SEO but also lead to increased organic traffic and conversions.
“Customers today expect personalised experiences, yet only 9% of businesses have successfully implemented real-time personalisation. That’s a huge gap,” says Rupali Jain, Chief Product Officer at Optimizely. “Many marketing teams are hindered by complicated tech stacks and fragmented workflows, preventing them from offering the personalisation their customers crave. That’s why we developed Optimizely Personalisation—to break down these barriers and enable marketers to connect with their audiences in deeply meaningful ways.”
This latest release strengthens the overall Optimizely One solution, reinforcing its role as a critical tool for marketers aiming to target, test, and convert effectively. By integrating this dedicated personalisation platform with its leading CMS and experimentation suite, Optimizely is not just making waves in the martech space—it’s addressing a critical gap. A recent study by Optimizely shows that 86% of marketing executives admit they need more advanced personalisation tools to keep pace with their strategies.
For more on how Optimizely is helping brands deliver tailored, high-performing digital experiences, visit www.optimizely.com.