Creativity is the core of any successful marketing endeavour, and thinking outside the box is necessary for a business to survive in the market. A good advertising campaign can make all the difference in attracting and retaining customers, ultimately leading to higher profit and better brand recognition.
Many business owners are concerned with the expenses associated with creative marketing strategies, but a wide range of cost-effective options are available. Among them are digital signage solutions, which can still be used inventively despite being in the market for quite a long time.
Getting Creative With Digital Signage
While experimenting with new and unproven techniques might be risky, there are ways to incorporate new, interesting ideas into promotional campaigns without breaking the bank or alienating customers. We have gathered a few tips to help you come up with a fresh idea for your digital signage marketing projects.
1: Utilize user-generated content
Your brand likely has a website and social media profiles. Utilize them and ask your followers to submit testimonials, reviews, or insight about your products to use in your digital signage displays. Photos and videos from satisfied customers are also a great way to showcase the advantages of what you sell in a more authentic way than a paid advertisement.
Not only will this garner more attention and engagement from people, but it will also show that your business values the opinions and experiences of its customers. In addition, positive feedback displayed on digital screens in strategic places can encourage others to try your products or services, ultimately leading to increased sales.
2: Use visuals to your advantage
It has been scientifically proven that visuals are processed faster by the brain than text, and that specific imagery evokes certain emotions. Communicating with your audience through captivating images or videos designed specifically to appeal to their sentiments and preferences can elicit a positive reaction.
Display your products or present services in a way that resonates with your target is key. For example, if you want to attract younger audiences to your store, make use of trending aesthetics that are popular among that demographic. Older prospects may be baffled by memes or viral videos, so consider choosing something that appeals to their sensibilities.
3: Introduce Augmented Reality to your customers
Prospects can engage with your brand on a more personal level through the use of augmented reality. Big-name brands often use AR to allow customers to see their products in a 3D, virtual setting before making a purchase; it has been reported to increase the likelihood of conversion.
It does not have to solely revolve around products, though; augmented reality can be used to bring your brand’s story to life in a creative way, like by allowing a customer to see a virtual tour of your company’s history. Social media filters that change the user’s appearance or surroundings are also a popular way to utilize AR in digital marketing.
4: Provide informative material
People who enjoy learning new things will be drawn to content that provides educational value. One way you can utilize such material in your digital signage content is by using infographics, videos, or snippets of text related to your products or industry. For example, if you want to advertise a restaurant, do so by providing interesting facts about an ingredient used in a particular dish or nutritional information about the cuisine offered. A cosmetics brand can provide skincare tips or beauty hacks using their products.
Creatively weaving your product or service into seemingly unrelated informational content is a tried and true method to engage your audience and, at the same time, present your brand as knowledgeable and trustworthy.
5: Create a sense of mystery
As opposed to the usual strategies in which you clearly state what your product and goal is, creating a sense of mystery can pique curiosity and lure in new customers. Teaser videos that do not reveal the full product, cryptic messages that can be solved on your website, or very minimalistic, mysterious marketing materials can intrigue potential customers and attract more attention to your brand.
The inherent human desire to solve riddles and learn more about the unknown can lead to increased engagement and interest in your brand. Keeping some information hidden or ambiguous creates a sense of anticipation and excitement that can draw people in to learn more about what you have to offer.
Successfully Using Digital Signage to Get More Customers
You do not need to be a marketing genius to utilize digital boards and screens successfully. Even if you have no idea how to start advertising through digital signage or use technology to improve your business, there are many resources available online to guide you through the process. Almost every signage provider can also offer a consultation or advice on using their solutions effectively.
Simply acquiring the technology and displaying some images or a video on it is not enough. With the world overflowing with information and visual stimuli, you need more than just the basics; being creative in your approach to marketing is the key. Digital signage can still be innovative if you are willing to engage your imagination in what you display on the screens.