If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role as the face of Apple’s latest technology. With her ability to bring authenticity and humour to every role, Ramsey shines in a series of ads for Apple Intelligence.
The Ads: Humor Meets Tech
Apple’s new campaign is comprised of three short films introducing Apple Intelligence. Directed by Emmy winner David Shane and shot by Oscar winner Erik Messerschmidt, the ads use real life and humor to show how Apple Intelligence fits into your daily life.
In one ad Ramsey’s character is at a ridiculous pet funeral where her fictional father’s eulogy for a goldfish goes off the rails. Quick thinking Ramsey uses Apple Intelligence to create a Memory Movie and saves the moment.
Apple Intelligence: The AI You’ll Love
The iPhone 16 Pro is available September 20 but Apple Intelligence doesn’t launch until October with the iOS 18.1 beta. The platform will change the iPhone forever but for now the beta is getting all the attention. Tech experts recommend waiting for the full release to avoid the bugs.
Bella Ramsey: From Westeros to tech
At 20 years old Bella Ramsey has an impressive CV, with awards for her performances in Game of Thrones and HBO’s The Last of Us. Known for her depth, relatability and humor Ramsey brings those qualities to the Apple campaign and warmth to a product focused story. Casting culturally relevant celebrities is Apple’s strategy to create memorable marketing moments.
Gabriel Shaollian, CEO of Digital Silk says: “Apple isn’t just selling a phone – they’re creating a connection. Bella Ramsey connects with audiences who value authenticity and creativity, she’s the perfect ambassador for a future thinking product like the iPhone 16 Pro.”
All-Star Crew
This is what happens when Apple commits to great storytelling. Directed by Shane and shot by Messerschmidt the ads feel like movies and set a new bar for tech advertising. Produced by TBWA\Media Arts Lab the campaign is running TV, cinema, YouTube and social.
Apple’s Celebrity Marketing
Apple has a history of partnering with influential talent to amplify the brand. From Billie Eilish to The Weeknd the company’s marketing strategy taps into pop culture icons who embody its values of innovation and creativity. Ramsey’s involvement in the iPhone 16 Pro campaign adds another new face to the list of A-listers.
Apple Intelligence Coming
Apple Intelligence will change how we use our devices. From making beautiful videos to solving real life problems the AI platform shows Apple’s commitment to marrying technology with user centric design. The beta launches in October but the full release will set new standards for mobile AI.
Bottom line
The girl in the ad is Bella Ramsey, a rising star who’s perfect for the job. As the campaign for the iPhone 16 Pro gains momentum it’s clear Ramsey and Apple Intelligence will be making a lasting impression on audiences and the tech world.