Old Navy’s house holiday campaign has officially kicked off, and it’s packed with style, sparkle, and the ultimate holiday spirit. The centerpiece of this vibrant Navy commercial is none other than Jennifer Hudson, the Emmy, Grammy, Oscar, and Tony (EGOT) award-winning actress and singer. Hudson stars in the Navy campaign, which celebrates inclusivity, family, and festive fashion.
Jennifer Hudson: The Star of the House Holiday Campaign
Jennifer Hudson brings her charm and talent to the house holiday campaign, where she hosts a magical winter wonderland party dressed in new shine denim. Rocking Old Navy’s Shine Denim High-Rise Rockstar Jeans, a red cardigan, and a faux-fur jacket, Hudson sparkles as she invites viewers into a whimsical house filled with humor, joy, and connection.
The Navy campaign is more than just a holiday advertisement—it’s a narrative celebrating individuality and community. Featuring a lively conga line in shimmering denim and indoor snow-filled scenes, the campaign showcases Old Navy’s stylish offerings, including the iconic Jingle Jammies, embellished sweaters, and fashion-forward pieces perfect for holiday gatherings.
A Musical Moment: Winter Wonderland
The campaign’s emotional heartbeat is Jennifer Hudson’s soulful rendition of the classic holiday tune, Winter Wonderland. As part of her first-ever holiday album, The Gift of Love, Hudson’s voice elevates the festive spirit, making the ad a truly memorable experience.
Adding to the magic, Hudson is joined by a diverse cast of characters, including Boss Baby Brody—the nine-year-old dancer bringing extra flair to the celebration—and Old Navy’s lovable mascot, Magic the Dog.
Collaboration and Creativity
Under the creative direction of Zac Posen, Old Navy’s Chief Creative Officer, the campaign delivers a blend of fashion, humor, and holiday joy. Posen described the project as “a dream come true,” emphasizing Hudson’s ability to connect with audiences and bring the brand’s vision to life. The fun team behind the ad ensured every detail—from the clothing to the decor—felt both stylish and magical.
A Tour to Spread Joy
The campaign coincides with Hudson’s holiday tour promoting her first-ever holiday album. The four-city tour begins at The Kings Theatre in Brooklyn and concludes with a two-night finale in Las Vegas. Fans can find the album at select Old Navy stores, blending music, fashion, and holiday cheer into one seamless experience.
Why This Campaign Matters
The house holiday campaign speaks to the values of inclusivity and celebration. Old Navy’s ability to combine fashion, humor, and heartfelt storytelling makes it a standout in the holiday campaign landscape. Jennifer Hudson’s oscars-worthy performance ties everything together, making this ad a gift that keeps on giving.
In short, Old Navy’s house holiday campaign is a perfect mix of style, spirit, and joy, with Jennifer Hudson as its radiant centerpiece. This Navy commercial is more than an ad—it’s a celebration of togetherness, magic, and everything the holidays represent.
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Who is the Woman in the Old Navy House Holiday Campaign? Meet Jennifer Hudson, the EGOT Winner Spreading Joy This Season
Old Navy’s house holiday campaign has officially launched, bringing a high-concept mix of fashion, humor, and festive joy. At the center of this lively Navy commercial is Jennifer Hudson, the Emmy, Grammy, Oscar, and Tony (EGOT) award-winning actress and singer. Hudson leads the Navy campaign, which combines elements of style, storytelling, and inclusivity to celebrate the spirit of the season.
Jennifer Hudson: The Star of the House Holiday Campaign
Jennifer Hudson dazzles in the house holiday campaign as she takes on the role of a stylish holiday hostess, showcasing Old Navy’s latest collections. Wearing new shine denim, including Shine Denim High-Rise Rockstar Jeans, paired with a red cardigan and faux-fur jacket, Hudson embodies the glamour and magic of the season. The ad celebrates Hudson’s career as a multi-talented actress and EGOT winner while presenting her as the perfect symbol of holiday sparkle.
The campaign features a diverse cast of characters, including real saucy boss Magic the Dog and the emmy-nominated actress playing host. Adding a fun team vibe, Boss Baby Brody, a nine-year-old dancer, livens up the festivities alongside a conga line of shimmering denim and an indoor snow-filled wonderland.
Musical Magic: Winter Wonderland
A major highlight of the Navy campaign is Jennifer Hudson’s soulful rendition of Winter Wonderland. Her version of this holiday classic, featured in the commercial, is from her first-ever holiday album, The Gift of Love. This emotional and festive performance not only provides the soundtrack but also elevates the ad into a memorable celebration of holiday tradition.
Hudson’s voice sets the tone for the campaign, combining her Hollywood flair and vocal prowess to create a musical moment that leaves viewers inspired. The creative director and fun team behind the ad perfectly capture the joy and magic of the holiday season through her performance.
Behind the Scenes: Collaboration and Creativity
Directed by Zac Posen, Old Navy’s Chief Creative Officer, the house holiday campaign is a testament to the power of collaboration. Posen described the project as a dream come true, highlighting Hudson’s ability to connect with audiences and bring authenticity to her role. The campaign’s high concept balances humor, glamour, and inclusivity, making it a standout in the holiday advertising space.
Key creative elements include:
- Humor and humanity expressed through playful moments like an inner monologue about holiday traditions.
- Fashion-forward looks featuring gap pants, metallic sweaters, and Jingle Jammies styled with sunglasses and accessories.
- A focus on viewers’ connection to the holiday spirit, encouraging them to embrace their own unique style and sparkle.
Holiday Tour and Expanding the Magic
In addition to starring in the Navy commercial, Hudson is launching a holiday tour to promote her first-ever holiday album. The four-city tour kicks off at The Kings Theatre in Brooklyn and concludes with a grand finale at the Fontainebleau in Las Vegas. Fans can purchase the album, The Gift of Love, at select Old Navy stores during the tour, blending music, fashion, and holiday cheer.
Why This Campaign Resonates
Old Navy’s house holiday campaign brings together fashion, storytelling, and humor to deliver a message of joy and connection. The combination of Jennifer Hudson’s Oscar-worthy performance, a fun team of supporting characters, and standout looks like shine denim and Jingle Jammies make this ad one of the most memorable of the season.
This campaign doesn’t just advertise clothes—it celebrates individuality, community, and the magic of the holidays. With Hudson leading the charge, Old Navy’s house holiday campaign is a testament to the power of collaboration and creativity, proving that love truly is in the house this season.