Running a food business can be immensely challenging. However, there are a few ways you can boost your catering business by utilising the web. Establishing an online presence is vital for most companies these days and catering is no different. In fact, a hospitality company may rely on the web more than others. So, from video tutorials to reviews, here are some suggestions.
Include Operations on the Blog
Assuming you have a blog, you probably have the menu, contact details and a few photos. But without content, it’s basically an expensive digital business card. Pique user interest with related articles. Mention a commitment to health and safety compliance by using industry-standard appliances such as a commercial dishwasher. You can also create content, like tutorials, related to the catering industry as a whole and your specific niche, such as the cuisine you cook.
Create Video Tutorials for Beloved Dishes
Further to tutorials, people love watching cooking videos. Some of the most popular on TikTook and YouTube receive millions of views. This could also become a valuable revenue stream. However, focus on quality first. Quality content brings in more views and boosts online presence through page ranking. Rather than being secretive, open yourself up to an audience by showing people how you make your popular dishes. They will still come for an expert-prepared meal.
Boost Your Catering Business with Google
You can’t really ignore Google when promoting a business. With so much online traffic, Google is basically your best friend. But how? Well, Google is excellent at utilising Search Engine Optimisation (SEO). While it’s broadly used for online business, local SEO is a Godsend. 46% of all Google searches are based on local information. By signing up for Google My Business, your company or restaurant is placed on Google Maps and ranks in local searches.
Make the Most of Reviews
Word of mouth is essential in hospitality and catering. A good word from an important person can bring in tons of business. Reviews are a vital way of communicating what you do well and where you can improve. Good reviews are great to have, and you should display them proudly. But don’t disregard bad reviews. Maybe some customers are just demanding to please. But there could be concerning issues with some parts of your service that require immediate action.
Engage with Customers on Social Media
Customer engagement is a valuable tool and one that wasn’t available not too long ago. Social media helps establish a positive online presence when used correctly. Ads, promos and polls are part and parcel of the social media experience. However, you can also comment in real-time. Now, before you go answering every patron, be aware that a social media slipup can be a disaster. Always think before you speak, read comments carefully, and always stay polite.
Summary
Adding extra info on your blog, such as how you operate, can help boost your catering business by establishing an informative online presence. Google will also help take advantage of local SEO. However, engagement through social media can be a Godsend for your business.