Whether you love social media or hate it is irrelevant. Simply because social media is paramount for business growth! We are talking about billions (not millions) of people who use social media worldwide. To be exact, as of July 2024, there were over 5.17 billion social media users around the globe.
In the UK, 17.8% of social media users follow their favourite brands to see what they are up to. If you’re not using this to your advantage to slip into their day-to-day browsing, you could be losing out on a lot of bookings!
YouTube is currently king in the UK. It boasts approximately 45.5 million users. Closely followed by Facebook with around 45.1 million users. WhatsApp takes home the bronze metal with a whopping 40.9 million users. Even though Instagram currently does not have a place on the podium, it still flaunts an astounding 36.7 million users. Instagram is also THE most popular platform among youngsters.
Now the real question is. Is your business making the most of social media? No? Maybe? Not sure? Then this article is for you.
The Rise Of Social Media
For a social media agency to even exist or to work its magic, social media had to first be invented. Introducing SixDegrees.com. The OG social media platform. It was launched in 1997 and is widely considered to be the world’s first ever social network. It allowed its users to create profiles and connect. Hot on its heels were platforms like Friendster, MySpace and Facebook.
What started out as a way to chat with friends online soon evolved into interactive spaces for businesses, marketing, education, and shopping.
How Social Media Marketing Can Impact Your Business
A social media agency (along with social media marketing) can help your business make the most of social media without you having to be a fan! They can effectively promote your products and services. They can also ensure you get seen by the RIGHT people. I.e. your target audience (commonly known as your ideal client).
They can also craft (and share) audience-captivating content to help establish your business as the best of the best. They boost your SEO (Search engine optimisation) to help you rank high up in searches and on search engines. And they also have a look at data analytics to ensure they are not throwing your hard-earned cash into the wind. They ensure that the money they spend on targeted advertising brings in results. Otherwise, what is the point of it all, right?
Let’s Dive A Little Deeper …
Using words like targeted ads and SEO in a sentence may sound great and all. But let’s break it down a bit.
Strategic Planning
Social media marketers offer specialised knowledge to help boost your bookings. They stay up-to-date with the latest trends, algorithms and best practices across various platforms. They go above and beyond to ensure that every post, ad and interaction packs a proverbial punch. And that everything your company puts out matters.
Data-Driven Strategies
Social media marketers constantly comb through various analytics tools to track and evaluate the performance of your social media campaigns. When they see an ad that is not rising to the occasion, they tweak their strategies to ensure improved results and a higher return on investment (ROI).
Content Creation
A marketing agency can also create blogs along with other awesome content to keep your followers engaged. From amazing graphics and engaging videos to persuasive copywriting to driving engagement within a highly competitive crowd. Of course, educational content also ensures potential clients that you actually know what you are talking about. Do not take our word for it. According to a recent Google search, 60% of people say they bought a product after reading a blog post about it. There you have it.
Cost-Effective Marketing
Investing in your business is never a bad idea. Even if you only have a penny to spend, spend it wisely. By that we mean, use it to promote your business and its future. By hiring an agency, you are saying YES to success. YES to growth. YES to increasing your sales and overall bookings. You are also saying YES to turning that penny you spent into two pennies or more!
What You Need To Remember
There is simply no doubt about it. Social media is a great way to catapult your business to new heights. Of course, when used correctly. And a marketing agency can help you do just that.
It can help elevate your brand visibility, foster customer relationships, drive website traffic (and sales) and secure a competitive edge. Hand over the reins to a marketing agency worth their salt so that you can not only focus on what you love (your business) and also enjoy tangible results.
Look at it this way, from SixDegrees.com to TikTok, social media has no plans of slowing down. With more and more platforms shooting into existence like Instagram Threads and Noplace, the possibilities for growth are truly endless!