So, do you need a competitive advantage for your business?
A big return is on neon signs, and there is a good reason for that. These eye-catching displays are changing how companies draw in customers and form a lasting brand. According to recent research, the LED neon signs market has grown very fast, and it will be USD 329.94 million by 2024.
But here’s what’s really interesting…
82% of customers reported that they could not find a business due to insufficient signage. The proper neon might make the difference between a customer coming in or glancing.
Breaking It Down:
- What Neon Signs Do For Business?
- The Power of Visual Impact
- Choosing the Right Neon Sign
- Installation and Maintenance Tips
Why Neon Signs Are Important for Business
This cannot be overemphasized the value of great signage to your business. Indeed, the Voodoo Neon shop and others have revolutionized visual branding with their unique neon signs and artwork for businesses.
Here’s why neon signage is even more important for today’s businesses:
As per the research, 74.9 % of the shoppers made a purchase only because of a perceived sign. That’s a great deal of people you can potentially sell to with the right signs.
This makes the story even stronger, as 79% of people think signage represents a business quality. You don’t simply place your sign as an ad – it’s a declaration of your brand’s principles and commitments.
Visual Impact: The Secret
No other object can do as much eye candy as neon. According to statistics, 85% of respondents responded that they automatically recognized vivid and colorful signage.
Think about it:
Neon signs provide the competitive edge that businesses face today. In a market where attention spans are scarce, neon signs are coveted:
- The clearest day and night visibility around
- Distinctive brand personality
- Memorable customer experiences
- Enhanced storefront aesthetics
Nike’s success story, for instance. Their intelligent deployment of lit LED neon signs helped to drive impressive sales growth from $877 million to over $9 billion. Although there were many reasons for this rise, there was no erasing of the importance of effective signage.
Selecting the Correct Neon Sign
LED neon sign market to be USD 479.8 million by 2031 will allow businesses more possibilities than ever before. These are some of the key aspects to consider when you are looking for the right neon sign for your business:
- Style and Color: Your sign needs to communicate your brand but not be overlooked.
- Size and Location: Be aware of visibility at different distances and from different perspectives.
- Durability: Get signs that last.
- High Efficiency in terms of energy: Today’s LED neon signs use less power than older ones.
Success stories such as Camden Pizza show the power of effective neon signage in action. They put up a big, colorful neon sign above their counter and saw a large rise in foot traffic from nearby shops.
Installation and Safety Considerations
But here is something most business owners forget…
It’s not a matter of aesthetics alone – installation is safe and durable. A well-placed neon sign will:
- Maintain consistent brightness
- Resist weather damage
- Comply with all applicable local safety regulations
- Operate efficiently for years
And here’s the thing…
The investment in expert installation typically repays itself with lower maintenance and longer sign lifespan. Now that 76.3% of purchases are sparked by eye-catching signs you’ll be sure to know installation costs you more in lost sales.
Maximizing Your Neon Sign’s Effect
Wanna know the secret to getting the most out of your neon sign investment?
The positioning and timing matter. The best neon signs are:
- Aim for eye level or slightly higher.
- Visible from many angles easily.
- Well-maintained and consistently lit.
- Fits nicely with the design of your storefront.
The best businesses don’t install a neon sign and go away. They build an entire lighting package, so their sign is the main feature of their visual branding. It’s been particularly effective for:
- Bars and restaurants that want to give an aura.
- Stores who would like to highlight some specific items or spots.
- Service Companies that require to be visible in popular places.
- Themes bars offer sensory experiences.
Maintenance and Longevity
The secret to preserving your neon investment?
You should have your neon sign properly maintained, at least on a regular basis, to ensure that it remains attractive and works well. This includes:
- Maintenance is clean to keep it shiny.
- A speedy solution to any electrical problem.
- Abundance against harsh weather conditions.
- Periodic professional inspections.
Think about it this way…
Your neon sign is the first thing customers see of your company. Because 82% of people find bad signage very hard to see, and they will definitely feel uneasy about it, you want your sign to look and be well-seen.
Future-Proofing Your Neon Investment
How do you know your neon sign will be seen years down the line?
Smart companies are incorporating their neon signage in their marketing mix more and more. This means:
- Matching signs with seasonal deals.
- QR codes near signs to drive increased response.
- Incorporating social media-friendly elements.
- Creating Instagram-worthy photo opportunities.
Think about it:
And when your neon sign appears in your customers’ social media posts, you’re getting free marketing exposure. It’s like having hundreds of brand ambassadors promoting your brand to their connections.
Common Mistakes to Avoid
Now, here’s the thing that most business owners don’t get…
When putting up a neon sign, it’s not just a matter of picking out a design and hanging it. Some serious mistakes will affect the performance of your sign:
- Bad location with lights and shadows.
- Outdated sizing for viewing distance.
- Insufficient power supply planning.
- Neglecting local signage regulations.
And here’s the thing…
Each of these mistakes will make your investment work hard for you. Remember, 76.3% of sales are made through activating symbols – only when done right.
Making the Final Decision
Don’t know if a neon sign is right for you?
What we’ve seen, though, is as follows:
- LED neon signs are gaining a significant share and will become USD 479.8 million by 2031
- 85 percent of consumers like colorful signs naturally
- Professional installation and maintenance are the most important for durability
- Placement and interfacing with marketing efforts ensure maximum impact
This much is abundantly demonstrated: correctly applied neon signs will change your business’ appearance and engagement with your customers.
It’s Time To Get A Move On
Here’s something interesting to consider…
Its neon sign market is in unprecedented expansion, with an estimated growth of USD 479.8Mn by 2031. But this expansion is not purely quantitative – it’s also a transformation of visual marketing and customer engagement among companies.
Consider these key points:
- The first adopters tend to get the most attention.
- Installation rates increase with the demand.
- Premium slots can be limited.
- Technology continues to advance.
The good news?
The sooner you do, the sooner you’ll enjoy the emerging trend and be at an edge over your competitors who haven’t yet upgraded to the newest neon signs.
Taking Action Today
Is your business ready to re-invent your presence?
Here’s your straightforward action plan:
- Write down what you need and are looking to achieve.
- Research and contact reputable providers
- Receive full-price quotations and installation dates.
- Follow your new sign marketing strategy.
Remember this…
The money you spend on a neon sign is not only going up – it is also going to leave a lasting impression that customers are drawn to and come back for. And when 76.3% of sales are made via activating signs, the return on investment becomes apparent. The time to light the future of your business is now.