Whether you want to land your first client or get noticed for that prised job opportunity, you must appear different. Personal branding can help you do just that.
We’re talking about getting rid of your simple and boring LinkedIn profile and boosting it to maximise visibility.
In addition, you’ll be building personal imagery with content, visuals, and style guides that stay unique to your personality.
So, if you’re wondering how to build your personal brand, continue to read this article. We’ve shared five important tips that are essential for building a personal brand.
1. Understand Your Goal & Target Audience
When building your personal brand, you’ll first have to understand why you’re building it.
You must have seen many profiles on LinkedIn talking about so and so services. Some content creators are populating Instagram with their reviews of AI and SaaS tools. Many creators are using an Instagram account to showcase their skills.
The Agenda
There’s always an agenda behind building a personal brand. Some of us want to impress an employer or attract new clients. Many creators start to build social media following for brand collaboration or to tap into a certain market.
Create Content
First, identify why you want to build a personal brand and create content to persuade and influence people who align with your goals. Yes, we’re talking about your goal-specific audience.
Provide Value
Address the values, pain points, goals, and desires of your target audience through your personal branding content to get the attention of your target audience.
2. Find the Unique Value proposition.
Picking up right where we left off – your unique value proposition is what makes you stand out. This is something that’ll help you differentiate yourself from competitors.
Find Competitors
The crowded market of competitors in your industry may have different viewpoints on the problems and different solutions. You have to identify what separates you from them. Is it your capability to solve problems in a cost-efficient manner?
Rear Skillsets
What about your approach to solving something? Do you possess certain skill sets that are rare and excellent in your field? Whether it’s something related to finding that one unique thing about yourself that your target audiences are looking for.
3. Consistent Visual Identity
Personal branding on social media requires enough effort on the visual part of branding. Your messaging must have that visual element uniform and meaningful across all platforms.
Image, Colour, Typography
We’re talking about everything starting from social media profile picture to your selection of font, messaging, personal branding logo, colour palette and so on.
For example, if you have a personal brand on LinkedIn, ensure to use the same colour palette for the carousel posts as you used on your profile and banner photo.
If you want to help find your visual tone, find inspirations like Vantage Branding agency popular product brands or personal brands of industry professionals you look up to.
Storytelling & Tone
The storytelling style and creative part of your personal brand always has to remain unique – and consistent is a big part of that uniqueness.
In the end, it’s all about staying consistent. Personal branding often requires an omnichannel approach. If you’re showcasing your brand on Instagram, you’ll also have to maintain the form of content and storytelling on Pinterest or Facebook.
4. Build a Professional Website
The next thing you have to do is build a personal website. It’ll serve you as a central hub for the brand you build. Here, people will learn more about who you are and what you do.
For example, you can showcase your portfolio with all the work you have done for your employer or a client. It’s a great way to showcase what you are capable of and attract people to know about your skills.
Whether you want a client or want to get noticed by an employer, a website works as your personal landing page. Just go for a simple-to-navigate website with clear instructions and information.
5. Engage With the Audience
Building a personal brand is as much about replying to others as it is about expressing your opinions. It’s not just about creating your content and waiting for people to follow you out of the blue.
You have to build relationships and foster them through regular engagement. That’s how personal brands are built, and that’s also how most social media platform algorithms work.
By engagement, we mean commenting on social media, networking with industry professionals, and putting up an effort to build relationships with your network. You can go ahead and share feedback on someone’s opinions. Share helpful resources with your followers and also interact with those who need your services on a regular basis.