Strategic Marketing That Drives Market Leadership
SCROll STOP has cemented itself as an industry leader in performance-driven marketing, leveraging a data-backed strategy to elevate brands in highly competitive markets. A standout example of our expertise is our collaboration with Anker’s eufy brand, positioning the eufy X10 Omni as the top robotic vacuum in its category.
The Strategy: Helping Anker Rank #1 as a Key Marketing Partner
As one of Anker’s key marketing partners, SCROll STOP was instrumental in making the X10 Omni launch a resounding success. Through a multi-channel campaign spanning social media, influencer partnerships, and offline activations, we transformed the robotic vacuum from a new entrant into a #1 Amazon Best Seller in record time.
Our approach included:
- Expert Endorsements – A strategic collaboration with Dr. Emeka, whose authority in the medical field added credibility to eufy’s product benefits.
- High-Impact Hero Video – A compelling, conversion-driven campaign showcasing the X10 Omni in action.Influencer Marketing Powerhouse – Partnering with 15 Key Opinion Leaders (KOLs) and 12 high-quality assets to drive engagement.
- Viral Social Content – Generating over 4.1M views and 227K clicks on key platforms including Instagram, TikTok, and YouTube.
- Offline Expansion – Extending visibility beyond digital with billboards, mega-events, and premium retail partnerships across the UK.
Campaign Results & Industry Impact
- Amazon Best Seller Ranking – The campaign propelled eufy X10 Omni to the No.1 spot in Amazon’s robotic vacuum category.Massive Engagement – Our campaign outperformed expectations by 277% in clicks and 8% in views, with multiple influencers surpassing 1M+ views per video.
- Multi-Channel Success – The campaign successfully positioned eufy’s smart home products across Argos, Currys, and Very, expanding beyond DTC channels