Coke brings back its polar bears for the holidays https://t.co/YaTgwOl43r pic.twitter.com/Y3jjMMZqwT
— Ad Age (@adage) November 21, 2016
Coca-Cola is giving its polar bear mascots some holiday love for the first time in three years.
While the bears aren’t included in the brand’s Christmas TV ad, they will be featured on some packaging, which hasn’t happened in the U.S. since 2013, according to a Coca-Cola Co. spokeswoman.
The TV spot, called “A Coke for Christmas,” follows a teenager as he surprises people in his neighborhood with free bottles of Coke. The ad ends when he gives his last bottle to Santa Claus. The commercial was created by SRA Rushmore and was designed to run across global markets. It is the first Christmas spot under the “Taste the Feeling” campaign, which debuted in January and features multiple Coke varieties within every ad.