Analysts are predicking a record year for Sainsbury’s, Tesco, Asda and Morrison’s premium ranges
- Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales
- Aldi remains the fastest grower thanks to its Specially Selected range
- Some high-range items are being put on the shelves for the first time in 70 years
Budget-conscious shoppers have long turned to supermarkets’ own-label products to get more for their money.
But now it seems increasing numbers are upgrading to retailers’ premium food brands, with figures showing they are spending 13 per cent more on them than they did last year.
Analysts predict a record festive season for ranges such as Tesco’s Finest, Sainsbury’s Taste the Difference, Morrisons’ The Best and Asda’s Extra Special.