Global interactive marketing provider ExactTarget expanded its global enterprise marking platform today, making its email, mobile, social media, data management and marketing automation applications available in German and Brazilian Portuguese, adding to the company’s existing English interface.
Delivered on ExactTarget’s FUEL software as a service platform, ExactTarget’s new multilingual interface enables marketers around the globe to access ExactTarget’s Interactive Marketing Hub and its suite of applications in their native language or toggle between languages with a simple click.
“Our multilingual suite of products provides a global marketing platform in multiple languages, helping marketing teams realize new levels of efficiency and improved collaboration,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “With the availability of our multilingual interface, we have new opportunity to accelerate the addition of new languages to our product suite and fuel our entry into emerging non-English markets.”
Key features of ExactTarget’s multilingual interface include:
One User Experience – Enables each user to define language preference for ExactTarget applications while maintaining a user experience consistent across all languages and geographies.
Global Platform – Provides a single platform for teams to collaborate, plan and execute interactive marketing campaigns to global audiences – all built on a unified global view of each consumer.
Roles and Permissions – Enables global teams to define business units, roles and permissions of each user in each geography while maintaining enterprise asset management, reporting and analytics.
ExactTarget’s multilingual interface is generally available to all ExactTarget clients today.
“For years, global marketing teams have had to either hire English speaking marketers in global markets or rely upon local products to supplement their global marketing technology platform,” said Ami Packard, senior manager of global CRM marketing at HTC. “With ExactTarget’s new multilingual interface, our teams in Germany will now have the ability to create campaigns in their preferred language.”
The launch of ExactTarget’s multilingual interface builds on the company’s long-standing capability to power messaging in more than 50 languages worldwide.
ExactTarget’s new multilingual platform is the latest of several new product advancements launched by the company. In the past year, ExactTarget has introduced new innovations across its cross-channel interactive marketing suite, including:
MobileConnect – Provides a powerful and intuitive cloud-based application to power SMS alerts and mobile marketing messaging worldwide.
SocialEngage – Provides next generation social media management functionality for Twitter and Facebook with expanded capabilities including outbound editorial workflow, RSS integration, exporting conversations, SSL security and cross-channel integration.
SocialPages – Provides Facebook page publishing and analytics with integrated real-time engagement features, such as polling and email acquisition.
Audience Builder – Provides a powerful solution to consolidate, analyse and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.
Automation Studio – Provides drag and drop automation to plan and power messages across email, mobile, social or Web campaigns based on consumer behaviour, time or lifecycle attribute.