The wow-factor from Carrie Bradshaw’s walk-in wardrobe moment in the Sex and the City film has been used as the inspiration for a new integrated marketing campaign for Sharps Bedrooms.
The theme of the relaunch campaign for the furniture retailer’s walk-in wardrobes is ‘creating a women’s ultimate dream bedroom’. It features real-life Sharps employee Rachal Dilekci, who introduces the concept and guides shoppers through the planning process.
The campaign rolls out in-store, online and across national press from this month. Digital marketing enhances the in-store experience and the retailer uses video for the first time to engage customers.
QR codes in-store and in press advertising lead to two videos that explain the key features and benefits, guiding shoppers through their purchasing journey. A time-lapse video has also been produced for the Sharps website to demonstrate the installation process.
