Running a business is tricky, there are no two ways about it. From finding the capital to get up and running to balancing the cashflow to growing your client base, there are 101 things to get right. If you’re selling online, there are three things to focus on. Here we take a look at ways to give the customer what they want in order to complete purchases and keep coming back for more.
Great website
Everyone talks about the importance of websites but it’s not easy to actually hone in on giving your browsers exactly what they want. If you’re new to ecommerce and need a simple solution to get you going then Shopify is a good, go-to solution to get you up and running.
But it’s much more than just understanding that a website is important. It’s the additional parts such as guides for buyers, blogs on the latest industry news, product descriptions to answer all the questions of your customers and an easy-to-navigate checkout section to complete the purchase.
Easy delivery
Once the browser has decided on a purchase, they will get to the delivery option. This will often include: standard in three or four days or next day delivery for an extra charge. Whichever they choose, you need to ensure that any packages or parcels arrive on time and with no damages.
The last bit is down to you. Just a drive into town will show you how many courier companies there are across the UK. However, to find the courier service that is perfect for you can sometimes seem tricky – how do you separate the good ones from the not-so-good ones?
This all depends on what you need. Firstly, they should be flexible to what you need and come in with a number of options to deliver packages as and when your customers would like them. On top of this, there needs to be a sold tracking service so both you and the customer can see where deliveries are, along with insurance, efficient customer service and a cost-effective solution.
Attentive service
As mentioned above, the customer service of your courier is important. No more important than yours, though. Should a delivery be behind schedule, the customer needs an explanation. Whether this is via email, over the phone or – more commonly these days – through social media you need to be able to give a quick update.
There are also things that you can add to your website such as a pop up box to chat directly with one of your team. All these little things can make a big difference in retaining that customer for life and getting more value from them for little outlay.