Events : Build, manage, and scale a CRO programme. Including tips, tricks, and strategies for creating teams, hiring, firing, managing, training and scaling
Everything you need to build, manage, and scale a CRO programme. Including tips, tricks, and strategies for creating teams, hiring, firing, managing, training and scaling.
This course will teach you …
Market research
Defining your offering
Hiring or outsourcing the team
Leads and pitch research
Kickoff meetings
Tool selection
Pre-flight checklist
Operations
Methodologies
Running tests
Washup and reporting
Managing client meetings and psychology
Test management and archival
The future of CRO
This course is right for you if you are …
A CRO practitioner or freelancer
Running a CRO agency
Expanding your agency to add CRO services
Building and hiring a CRO team from scratch
CRO for Agencies and Practitioners 7th July 2017, The Trampery, Old Street, London EC1
Craig has been blending UX, Analytics, Split testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He’s also been building various teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more. He’s helped coach clients to grow by £2Bn in new revenue streams within the last 5 years
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