First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.
Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.
How to Get Former Clients Back with Email Marketing by @g https://t.co/Knpbkc0hw2 pic.twitter.com/BhT75yd1ZR
— Will Corry (@slievemore) July 15, 2017