bigdog announces results for Sky Vegas’ Facebook Live giveaways
Full-service, integrated advertising and marketing agency, bigdog, today announces the results of Sky Vegas’ biggest ever Facebook Live which saw over £10,000 worth of prizes given away in two 20-minute Facebook Live broadcasts.
The events reached half a million newsfeeds by harnessing the power of Facebook Live to convey #ThatWinningFeeling by giving away prizes on a massive scale – all live!
Joe Stevens, Social Media Manager at bigdog, said: “It’s no secret that Facebook Live presents a massive opportunity for brands to drive reach and engagement, as the results from our latest activity for Sky Vegas demonstrates. It’s different from any other type of social content, but get it right and the benefits are tremendous.
Sky Betting and Gaming knows having a live content strategy is key to staying relevant to its audiences and it’s always great to work with them to make that a reality.”
Social media influencers, the Collyer Twins, added some kudos as the perfect choice to present the events bringing unique energy and excitement to the giveaway.
Running on the 22nd and 26th of September, the social campaign reached 456,000 newsfeeds, was viewed 72,500 times and had 91,000 comments.
bigdog was tasked to respond to the existing insight on Sky Vegas customers – the misconception that real players do not win, our response was to take that insight and flip it, by showcasing real winners in a Live environment and demonstrating via a social platform, that real-life Sky Vegas customers are frequent winners.
The industry-first was a massive success with 1,000 new followers gained.
For further enquiries please contact Acuity PR:
020 7042 2980
Annie Hawkins – annie.hawkins@acuity-pr.com
Stasi Georgieva – stasi.georgieva@acuity-pr.com