TheMarketingblog

Uber data – app still beating rivals [License appeal decision today]

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services.

However, Uber’s competitors have also benefitted from news of its licence removal, indicating some London passengers are looking for alternatives. Hailo jumped 63 places, whilst Gett increased to 21st place (please find the table below)

Taxi App Ranking before (w/e 9/9) Ranking after (w/e 30/9) Change
Uber 2 1 +1
Hailo 102 39 +63
Lyft 90 60 +30
Addison Lee 52 24 +28
Gett 37 21 +16
Cabify 185 191 -6
Taxify 12 54 -42

Source: Hitwise