Qumin, the UK’s largest Anglo-Chinese digital marketing agency, has hired Grey/Possible’s Leroyson Figueira as its new Creative Director.
Figueira will lead the agency’s creative work for a growing list of big name brands targeting Chinese consumers here and abroad, including Heathrow Airport, Manchester United, Watches of Switzerland, Mappin & Webb, and Vitabiotics. http://qumin.co.uk/
In his previous role at Grey/Possible London he was the global digital and social lead on P&G Fairy, Lacoste and Hugo Boss and also lead Fidelity International Investments and Norton Security in the UK. His experience in digital marketing and advertising spans more than twenty years and includes roles in Amsterdam and Sydney.
Figueira said: “Through technological and cultural changes, a huge proportion of the world is just starting to express themselves in new ways, in new places, on new platforms. As I see it, the opportunity here at Qumin is nothing short of helping change how hundreds of millions of people see, think and feel about the world around them. The challenge of bringing brands to China and opening up China to international audiences is one I’m relishing.”
“This is an exciting time for Qumin, as significant numbers of Chinese people are becoming part of global conversations. They are bringing with them a demand for an entirely new and better type of creative work in China and beyond,” added Qumin CEO Arnold Ma. “What China and the rest of the world needs is world-class creative from a new perspective, new philosophy and with a new shape. This time it’s not coming from LA, Instagram or Cannes, it’s coming from China. And with Lee at the creative helm of our London office, we’re going to play our part in the revolution.”
Founded in 2012, Qumin now has more than 30 staff working across its offices in London and Shanghai.