Ashridge Business School is set to launch the UK’s first course on Business Model Innovation. It is designed to help managers create new businesses and transform existing businesses, a vital task in a low growth economy.
A recent Economist Intelligence Unit global survey of 4000 managers revealed that 54% believe that business model innovation is more important for success than product or service innovation; IBM found that companies whose operating margins had outstripped their competitors’ over the previous five years were twice as likely to emphasise business model innovation, rather than product innovation or cost reduction. Yet most courses on innovation are focused on products or services.
Ashridge is the first UK school to focus a course specifically on business model innovation.
For more information Jenny Murray, Communications Manager, Ashridge
Business School, tel: +44 (0)1442 841388, email: jenny.murray@ashridge.org.uk
