TheMarketingblog

[Watch] : “Supermodels in skimpy underwear milling around for the entertainment of dudes in tuxedos

At a time when issues of sexism and harassment in the workplace have never been more in the spotlight, Australian lingerie brand Honey Birdette has rolled out a holiday commercial that would seem absurdly oblivious to that dialogue—yet the company’s founder is brushing off criticisms as “ridiculous.”

The spot has a clear workplace theme. It’s called “Office Party,” but it’s probably a little different than your company’s annual gathering. Unless you happen to have supermodels in skimpy underwear milling around for the entertainment of dudes in tuxedos.