Be Heard acquires The Corner – award-winning, integrated creative agency- Important step for Be Heard towards providing an end to end service across the digital customer journey for clients
- Acquisition adds depth in brand, creative strategy and content production
Be Heard, the digital marketing services group, is delighted to welcome The Corner, an award-winning integrated creative agency.
The £12m acquisition is Be Heard’s fifth since launching two years ago.
We are extremely excited to announce @thecornerLDN is now part of the BHG Family. Exciting times ahead. Welcome each and every one of you! pic.twitter.com/koCCxt3i0u
— Be Heard Group (@Be_Heard_Group) November 9, 2017
The Corner is the next step in Be Heard’s strategy of building an integrated end-to-end marketing services group which maps the digital customer journey.
A modern, integrated agency, The Corner adds brand and creative strategy, communications planning, digital design, social marketing and events and experiential capabilities to the Group.
The Corner’s impressive client list features Adidas, blu, Fullers, Jigsaw, L’Oreal, National Accident Helpline, Oasis (Coca-Cola), Perrigo and Relish Broadband. Recent wins such as Crabtree & Evelyn, Jackpotjoy, LateRooms.com and Superbreak show the momentum for its integrated, collaborative, digitally-led approach.
This latest acquisition comes as Be Heard enjoys excellent new business performance, adding 36 new clients in 2017 such as Addison Lee, GSK, MasterCard and Pret A Manger.
Be Heard benefits from long-term growth drivers. Digital disruption is prompting clients to look for connected marketing services – a trend reflected by ten clients now served by two or more Be Heard agencies.
Neil Simpson, Founding Partner and Chief Executive Officer of The Corner, said:
“I am delighted that The Corner is joining Be Heard. Three things make Be Heard a very attractive platform for growth: a digital DNA; a collaborative and entrepreneurial culture; and a complementary skill-set, whether in digital media buying or data.”
Peter Scott, Executive Chairman of Be Heard, added:
“The Corner is an excellent fit with Be Heard – a modern, integrated agency that ‘gets’ how consumers digest technology. This is exactly the step forward we need to help brands and marketers meet today’s challenges across the customer journey.”
