You may have your business website up and running, and be aware of the theory behind how its content needs to be used to work for you to attract an audience to your site so that you can convert clicks into sales, but the distance between practice and theory can feel like a gap that is just too far to bridge.
Here are 3 tips to help you put your theory into practice.
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Be Ready
Before you start your mission to make more sales, you need to make sure that you are fully prepared to deal with success. This means that you are logistically able to cope with an increase in business. If you do not have the stock, the employees to help get orders out of the door, or the time to fulfill your obligations, you need to get these things in place before you embark on a mass campaign of business growth.
You need to make sure that your website is optimized for the user-experience as, if it’s not up to scratch and is hard to navigate, you can wave your customers goodbye. Use a company such as BugFinders who will perform website testing to make sure that you provide a superior experience for your customers.
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Content is Your Fuel
If you think of your business as a rocket, the content on your site is the fuel that it needs to make it reach the stars. You may know your industry like the back of your hand, but chances are high that your customers or potential customers do not. Have a blog section that you can use to house informative articles that will appeal to different people.
Have ‘How to’ articles that clearly demonstrate to the audience how to use your products; make sure that you include illustrations, tips and tricks so that it is information that people will want to share. The content on your site does not have to be just about the products or services that you offer, as articles can also be included that are related to your products or field of industry and expertise.
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Spread the Love
Now that you have content on your site that will appeal to a wider audience, you need to get your message out there. You need to use social media platforms to get your website well and truly on your audience’s radar. Social media can be an intimidating arena when you first start out, so you need to be ready to journey on a learning curve. You need to remember that social media is social!
You should aim to have conversations with people, and not just use social media as a platform to advertise. You want people to interact with you and ultimately share your content and spread the love! Understand who your customers are and the choose the social media platforms that are popular with that demographic – it’s far more efficient to start with the people that you know love your products, rather than seek out a new market and hope that your products appeal to them.
Remember that this is not a sprint, but more of a marathon. It takes time for the effect of a social media campaign to be felt, but if you keep at it and be consistent with your approach you will see the benefits.
Initially, use social media platforms that you are confident using – you probably use Facebook on a personal level, and so it is a good starter place for you to cut your teeth. Once you are confidently using it, move on to other platforms.