Red Sky, the crisp brand, has partnered with Lisa Stickley London to design a bespoke watering can for an instore promotion exclusive to Waitrose stores throughout the UK.
The promotional activity will run for one month from 15 August 2012, highlighted by instore POS, print support in Waitrose Weekend Magazine and further coverage at www.waitrose.com.
INITIALS Marketing is responsible for developing and leading the campaign and facilitating the partnership between Lisa Stickley London and Red Sky.
To claim an exclusively designed Lisa Stickley watering can, consumers must provide proof of purchase for two bags of 150g Red Sky crisps purchased between 15 August and 11 September 2012 and contribute £5. For every watering can claimed, £1 will be donated to The Prince’s Countryside Fund; a unique collaboration of brands and businesses that work together to support our rural communities, by providing funding to projects which help ensure our countryside remains the national treasure we all love and enjoy.
Consumers can pick up an application form instore or download it at www.waitrose.com/redsky.
Sarah Deavin, shopper marketing manager at Red Sky, said: “Red Sky crisps are made from 100% natural seasonings. By offering consumers an item which is not only practical but exclusively designed, we can encourage more people to get green-fingered at home, whilst educating them of the importance of our countryside and rural communities and securing a sustainable future for British Agriculture.
“Red Sky is a premium crisp brand, so a partnership with British design house Lisa Stickley London, who are renowned for producing exceptional quintessentially British goods, seemed like a winning combination.”
