Mobile phone manufacturer ZTE has stated that it aims to be a top 3 handset producer by 2015. Currently ranked number 4, ZTE needs to take a big slice of the UK and wider European markets if it is to achieve its goal. As the smartphone market in the UK is highly saturated and fiercely competitive, ZTE has been a consistent innovator in its marketing initiatives aimed at establishing it as a household brand in the UK and Europe.
For the recent launch of its new flagship device – the Grand X – ZTE executed a large-scale integrated marketing campaign in partnership with Virgin Media, Phones 4U, Choice FM, Westfield London, the London Underground and long-standing brand ambassador Professor Green, whose tour ZTE sponsored last year.
ABCs: Content Marketing Fact Sheet
The latest ABCs mark a stable and positive year for content marketing. The combined circulation of customer magazines within the Top 100 Magazines by Circulation, including titles such as Waitrose Kitchen, BA High Life and Virgin Media Magazine, has increased year on year by three per cent, with the customer titles featuring in the Top 100 now reaching in excess of 10 million people.
The combined circulation percentages tell a very different story for consumer newsstand titles, which have seen an overall decline of 13 per cent, with magazines such as More!, Readers Digest and Star suffering double digit drops.
Mediasyndicator launches as the umbrella brand to three UK vertical digital media divisions: Sportsyndicator, Techsyndicator and Autosyndicator. Mediasyndicator expands the group’s ability to offer advertisers access to passionate, loyal and engaged audiences across best-of-breed digital properties.
Based on the successful approach used to build Sportsyndicator’s market position as the number one digital buying point for sport in the UK[1], and which prompted the launch of Autosyndicator earlier this year, the team has launched Mediasyndicator to expand into further key vertical markets.
Techsyndicator launches into the UK market as the number one buying point for online media in technology sites[2], following its appointment by the largest U.S. technology publisher network, NetShelter. Techsyndicator’s network of market-leading tech publishers also includes premium sites such as Electric Pig and Alatest, which gives advertisers access to passionate and highly engaged audiences within the consumer and business technology community.