Following the new report from Visa recently that has revealed UK consumer spending has suffered its weakest start since 2012 please find comment from Philip Briffett at VoucherCodes on what retailers must be doing to encourage consumers to get spending again.
Philip Briffett, Senior Director of Partnerships at VoucherCodes, comments: “The latest data from Visa will make bleak reading for UK retailers who need to encourage consumers to get spending with them for the remainder of the quarter, or run the risk of not meeting targets.
“The upcoming bank holidays will be a great opportunity for UK retailers to capitalise on bringing back some of these sales and reaching those consumers looking for an Easter bargain.
An omnichannel approach will be key to achieving this, brands need to ensure their online and offline experiences are working together to increase overall sales figures.
“Unlike the traditional Christmas sales period, shoppers over the Easter weekend will not necessarily be heading to the high streets to browse – making it vital that brands provide the experience their shoppers will be expecting.
That means a seamless online/offline experience, competitive prices and the use of data to create relevant, personalised information – this will all be key to converting sales.”
