TheMarketingblog

Make the most of the World Cup: Are you match fit for 2018?

Are you really ready to capitalise on the biggest football event of the summer?

At TBK Group we’ve put together a guide to help your campaigns hit the target without falling foul of the world’s most famous tournament’s strict sponsorship rules.

We’ll help you to stay on side with our guide to promotional activities that you can and can’t undertake without being an official World Cup sponsor, as well as some inspiration to help guide your marketing team to glory with some great case studies.

From how to avoid FIFA’s penalties to tackling millennial audiences, we’ve got the tactics to kick off your promotional campaign and turn it into a winner. To make sure that your marketing effort doesn’t get a red card in this year’s tournament, read our interactive guide today…