New abandoned basket technology – Adestra at ad:tech London

Visit Adestra at ad:tech London and demo Conversion Capture – our new abandoned basket technology.  Heading to ad:tech London this year? Come and see us on stand 158 and demo our brand new abandoned basket functionality -Conversion Capture.

Stand: 158  When: 19th & 20th September Where: National Hall, Olympia, London

Conversion Capture

This new functionality allows customers to maximise their website conversions by “recapturing” those who have abandoned their baskets and encouraging them to complete their purchase.  This new feature to Adestra’s MessageFocus can instantly improve your ROI and reduce the number of basket drop-outs.

• Maximise your conversions: Automatically capture and convert your abandoned baskets and see the captured value.
• Personalise your trigger emails: Send highly personalised emails improving your results.
• Real-time messages: Data is sent to MessageFocus and emails sent in real-time providing accurate and up-to-date results.
• Send from a top tier ESP: Send your emails with high deliverability and reporting to the individual contact.

To find out more about Conversion Capture or MessageFocus, why not book a demo with our friendly sales team at ad:tech? They can run you through the system on our stand, and answer your questions while you enjoy a seat and a glass of bubbly.

Book a demo with the Adestra team on stand 158 here >

Adestra presents at ad:tech London 2012

And the best subject line ever is…

“Massive discounts today! Cheap Viagra! Free Beer!” 

Every digital marketer knows the importance of subject lines, and yet they are often an afterthought in the campaign generation process. But what is the best subject line ever? In this presentation, Parry Malm will go through not just subject line best practice, but will unveil the latest in industry-wide analysis by Adestra on optimal subject line selection.

Who: Parry Malm, Account Director
Where: Online Media and Direct Marketing Theatre
When: Parry is presenting on both days at ad:tech London
Wednesday 19th September – 12:10 – 12:30
Thursday 20th September 11:10 – 11:30

You can download your on copy of the research here >