Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

Yet email marketing is more alive than ever. This is an excellent channel for gathering information about your contacts and has excellent conversion potential. Some recommended best practices must be observed to ensure success in your digital campaigns, such as using a good email template.

But what are templates? They are basically practical models that allow you to edit images and text. This is really handy for email marketing campaigns and frequent newsletter mailings. The structure remains the same, only the content is altered.

In this article, we offer 4 tips for building good email templates. Check it out!

1. How templates influence your digital campaigns

A digital strategy will probably include triggered email campaigns. Just like the use of templates, the process becomes far more optimised. In other words, your team can create messages with a lot less effort, leaving them to concentrate on more strategic matters.

Using impeccably designed templates is, therefore, the key to building influence and promoting quality content that is well targeted toward your clients’ interests and needs.

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