One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.
This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?
Branding 101: Its Importance Within a Point of Sale Platform
A website should always seek to dazzle its visitors. This is even more relevant when referring to active clients. Generic e-commerce and checkout platforms tend to lack the “spark” that might be required to finally close a sale.
Let’s never forget that it is very easy for a customer to have a change of heart moments before a purchase is confirmed. Bespoke branding offers several unique benefits:
• The identity of the company is further reinforced.
• A sense of visual continuity is achieved.
• This familiarity will help to cement the checkout process.
Any worthwhile POS system should allow you to seamlessly incorporate branding and corporate logos within its existing infrastructure. Above all, these unique graphics will help you to achieve a sense of cross-platform professionalism; lending a further air of authority to what it is that you are trying to promote. Still, are there any additional suggestions to keep in mind?
Top Tips to Create a Memorable Branding Campaign
We live in a visual society. Furthermore, potential consumers want to know exactly what makes your company different than the countless others which are promoting a similar service. This is why some of the best branding strategies embrace brevity over intricacy. Keep it short and to the point. Some great examples of this approach include the “Just Do It” campaign espoused by Nike and the simple word “Enjoy” used in conjunction with Coca-Cola advertisements for decades.
It should also be noted that logo designs need to be equally clear and to the point. This is completely relevant in terms of a point of sale interface, as complicated imagery might actually detract from the checkout process. If you wish to include some type of mission statement, be sure that it is likewise brief and still able to summarise the values of your company. These approaches have been successfully employed by thousands of firms around the world and they will prove to be just as beneficial to yours.
If you are looking for a clear and simple way to incorporate a user-friendly point of sale system into your website, Shopify will not disappoint.
Not only is this architecture highly intuitive, but it can be moulded around your discrete requirements. There is no better way to make a first impression than to present the customer with a straightforward process when confirming a sale.
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— Will Corry (@slievemore) August 11, 2018