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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

YouTube: Here’s How to Stop Videos From Auto-Playing on the Home Feed

by Brandy Shaul, 18 mins ago  .  Save

YouTube recently updated the home feed in its mobile application so that videos will now automatically begin playing (without sound) as users browse. If you wa.. Read More →

 

Mastercard Hires Its First Chief Experience Officer

by Kristina Monllos, 2 hours ago  .  Save

Mastercard has added a new position to its C-suite: chief experience officer. The company has hired Donald Chesnut from SapientRazorfish for the newly created .. Read More →

 

Q&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data Revolution

by Kelsey Sutton, 4 hours ago  .  Save

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of .. Read More →

 

After Over a Decade, The Economist Released Its First TV Ad to Sustain Subscribers

by Sara Jerde, 4 hours ago  .  Save

For the first time in more than 10 years, The Economist will run a TV ad. Developed by Proximity and dubbed “Never Stop Questioning,” the 40-second spot from t.. Read More →

 

Custom Clothing Company RedThread Wants a World Without Sizes

by Diana Pearl, 5 hours ago  .  Save

After giving birth to her second child, Meghan Litchfield was faced with a conundrum: Nothing in her closet fit. But shopping for new items didn’t solve the pr.. Read More →

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