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All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

HBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little Lies Footage

by Sara Jerde, 15 mins ago  .  Save

HBO didn’t win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by .. Read More →

 

Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes

by David Griner, 36 mins ago  .  Save

For decades, “Close Encounters of the Third Kind” was advertising’s go-to flick for sci-fi parody. But perhaps there’s a new contender for the crown? Pepsi’s c.. Read More →

 

Who Is Watching Who: Are Regulations Keeping Up With Internet-Connected TVs?

by Ronan Shields, 3 hours ago  .  Save

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer.. Read More →

 

Watch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot

by Lisa Lacy, 3 hours ago  .  Save

If you didn’t know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more–or, more specifically, their .. Read More →

 

Editor’s Letter: Our Past Is Our Present, and Our Future

by James Cooper, 3 hours ago  .  Save

Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and c.. Read More →

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