When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps.
Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.
McDonald’s, of course, isn’t going to go in either of those directions. Or, more accurately, it’s going to all those places and more in the brand’s new McCafe spot from Leo Burnett London.
Continuing the vibe of the agency’s 2017 “Madness” spot–which we named one of the year’s funniest ads from around the world—the fast food giant’s coffee brand this time switches from mocking the ridiculous experience of ordering coffee to making fun of the ridiculous ways coffee is often marketed.
From interpretive dance to historical epics, here’s McCafe’s satirical homage to all other coffee ads:
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