There is no doubt about the growing interest of Cryptocurrency around the world. But they can be quite difficult to understand especially for those who aren’t tech savvy.
This is definitely one of the major challenges that blockchain startups have to face, the more popular are also confronted with this challenge.
The main challenge of Cryptocurrency startups is giving their products more visibility in a market that is constantly getting bigger and more saturated. It can be said that this challenge is on both ends – on one end is the competition, and the other is they consumers lack knowledge about the product.
A person who is not equipped with the knowledge about Cryptocurrency will be less likely to trust the product, or even go as far as investing in it.
That is why consumer education is key, especially in the blockchain sector.
Whatever effort that is invested in putting the product out there has to be more than visibility; you actually need to educate them about the key aspects of the products, how it works, and why they should choose your product over the competition.
Here are 3 top strategies that you can deploy as part of your marketing activities to gain traction for your cryptocurrency.
Social Media
Social media is where all the conversations happen. It is where people come to contribute information and experiences, it is also where they come to look for what’s trending.
Today, every brand that is serious about growing must have social media as one of its tools for achieving that. There is no question about the power of social media, many brands have leveraged on the convergence of people to market their products. You can engage Twitter users about your cryptocurrency product. You can spark up a conversation surrounding your product while educating about cryptocurrency while offering your product as a viable option.
There are several marketing options that you can also leverage, from sponsored Instagram ads to sponsored tweets. You can tweak these options to suit match your goals.
Airdrop
This is a popular marketing strategy that is popular for blockchain. Free tokens are airdropped to customers who have invested in your cryptocurrency.
Giving away free stuff always helps, it goes a long way in building investor loyalty and commitment. This could souvenirs with your company branding – stickers, keychains, and even USB drives.
Web Design
Treat your website like a storefront– the best storefronts are attractive to customers and they want to experience what’s inside the store. This is probably the most important thing that you need to get right before launching your crypto coin.
The website must contain everything that your potential investors need to get started including educational texts, why they should invest in your crypto, and other relevant information.
You can also use the opportunity to educate your potential investors about the value chain of the crypto market – they can learn about services like Satoshipoint which provides an extra opportunity for new entrants to generate income from crypto in addition to making crypto transactions more accessible.
It is a good opportunity to make a memorable first impression– customers can develop trust for your product by interacting with your website.
The web design has to clean and not packed with unnecessary information, and more importantly, it must be mobile responsive and easy to navigate.
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