A William Hill advertisement that appeared as a message to users of the dating app Tinder was banned this week by the UK’s Advertising Standards Authority.
The ad read, “Stuck in the friend zone? You won’t be much longer if you use this Cheltenham free bet offer.” It then proceeded to spell out details of a horse racing bet promotion.
Amusingly, The Guardian elected to define “the friend zone” to its readers in covering the story.
William Hill’s Tinder Sports Betting Ad Banned In The UK – US Bets https://t.co/habVF5vRuv via “sports marketing” – Google News
— Marketing Deportivo | Sports Marketing (@MKT_Deporte) May 16, 2019
Though the ad might not seem problematic to some, the advertising code of conduct overseen by the ASA says commercial materials may not “link gambling to seduction, sexual success, or enhanced attractiveness.”
…………………………………………………………
How to engage with customers on emerging channels – new research – TheMarketingblog https://t.co/ZYvSezLJvQ pic.twitter.com/H7IldwGmIB
— Will Corry (@slievemore) May 3, 2019