B2B marketers are embracing account-based marketing as part of their marketing efforts. Read this quick and easy guide to an ABM strategy.
What is account based marketing? .. How does ABM strategy work?
These are some common questions that you and thousands of others wanting to take their marketing to the next level have asked. Having a basic understanding of how to do ABM marketing will allow you to get ahead of the competition that isn’t using this strategy.
Continue reading this article to learn how you can use account based marketing to grow your leads and get more sales.
What You Need to Know About ABM Strategy
Account based marketing companies know that this method of marketing garners the most results. Since you’re able to personalize so much, you’ll be able to convert at a higher rate than using a shotgun approach.
What Is Account Based Marketing?
Account based marketing is when you market to each account like that account is its own market. When the marketing team is creating content, they don’t think about the market as a whole but instead, they think about that specific account.
The marketing materials they create are for that specific account and can get very granular.
When used in this manner, it can be very time intensive which makes it a good method to market B2B but can take a lot of resources if you do this on a B2C basis.
Why Use Account Based Marketing?
If account based marketing is so much work, why would you want to use this strategy?
The reason so many B2B organizations are turning to account based marketing is because of the high conversions. You shouldn’t forsake your basic digital marketing strategy but you should add ABM strategy to get better results.
If you are trying to close big deals here are the benefits you can expect to get from account based marketing.
● Personalization – You can craft the message that is likely to help the person on the other end to make a decision. If you’re just shooting out information that is not relevant, it looks sloppy and your conversions will be low.
● Easy to See ROI – When one of these accounts converts, you can track exactly why the conversion happened and how you can make it happen again.
● Builds Relationships – When you take the time to market to a specific person, they know that they are important. When you show the customer how important they are, you’ll be able to build the relationships that will pay dividends.
This is just the surface of the benefits that you can experience when using ABM.
Using Account Based Marketing Effectively
As we stated above, you shouldn’t discard your other marketing methods. Use ABM with inbound marketing and other marketing strategies for the best results
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— Will Corry (@slievemore) April 10, 2019