The constant shift in demographics and lifestyles are driving the surge in food-service businesses.
Consumers nowadays barely have the time or inclination to cook. They want the flavor of nice bread without the hassle of baking; they want tasty meals without dishes to wash.
The demand for new, fresh concepts in restaurants won’t stop anytime soon. This is why opening a restaurant can require juggling many moving parts and can feel like a daunting undertaking. However, the procedure is a manageable feat when broken down. If you’re curious about how to open a restaurant, we have some tips on how to get you prepared.
Choose A Concept And A Brand
The first step in opening a new restaurant is deciding what type of restaurant it is going to be, a clear concept and a brand. Your restaurant concept includes the service style of your restaurant, the ambiance of your restaurant, and the food you serve. Do you want to open a high-end fancy dining restaurant? A casual vintage-style restaurant?
Do you have a specific type of cuisine in mind, such as French, Italian, or Indian? All of this goes hand-in-hand with your brand, which forms your restaurant’s identity, personality, and mission. Your brand is the intangible force behind your restaurant concept, and your restaurant concept is kind of like your brand in action.
The design or the outlay is based upon that as well. Do you want to open a restaurant that is a brightly lit, fast-casual spot outfitted in modern artwork?
Or are you looking to open an upscale Mediterranean restaurant adorned with plants and flowers on the walls? The energy and style choices and attentiveness of your staff will also communicate what your restaurant is about.
Establish A Business Plan
Every new, up and coming startup needs its own business plan, and your restaurant is not an exception. A business plan includes setting up insurance for caterers and restaurants, it will help you see potential problems in your plan and it’s virtually impossible to get financing without one.
Financing is sometimes a great issue that prevents many from opening their own restaurant. While it’s true that it is somewhat more difficult to get financing for a restaurant (due to their higher failure rate than for some other business types), it is not impossible. Between banks, small business agencies, and private investors, there are several financing possibilities.
Create Your Menu Items
Naturally, you’ll want to establish some basic food items that your menu will feature before opening your restaurant. Deciding what will be on your menu is important when figuring out the equipment you need, the staff you will hire, and the crowd you hope to draw.
A well-written restaurant menu should be descriptive and overall easy to read. Also, it’s better to use an attractive font and high-quality paper than muck it up with generic art found on the internet.
Find an Equipment and Food Supplier
A constant, reliable source of equipment and ingredients at reasonable prices must be established and maintained to ensure restaurant success. A wholesale restaurant supplier can help you find many of your needs in one place.
Hire the Right Staff
One major step of opening a restaurant is hiring staff to carry out the operation of your restaurant every day. Consider all roles that need to be filled at your particular restaurant before hiring staff.
Advertise
Advertising is a must for most new restaurants. Today, you can supplement social media advertising such as Facebook, Twitter, and Instagram and reach your audience easily.
While it’s completely daunting to get your new restaurant off the ground, as the restaurant industry continues to grow, and foodservice trends continue to diversify, there is always room for another extraordinary eatery.
With detailed planning and successful execution of your unique ideas, your restaurant business can flourish.
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— Will Corry (@slievemore) April 10, 2019