Digital Continuity Group (DCG) has chosen Big Bark Creative to redesign its new company logo which will be rolled out across all of its literature and on its website.
The decision to remodel its branding came as the company looked to expand. It employed more staff members and moved to bigger offices. Its reinvention was complete with the remodelling of the logo.
A logo is often the first point of contact that a client has with a company. Because of this, branding must be sure to convey the ethos which that company works by. German car manufacturers’ branding is sleek and solid; a local bakery will have homely insignia. DCG needed a logo which let everyone know what its company is about: certainty, modernity and professionalism.
Now the logo adorns every part of the company, from the frosted windows of its new office buildings to the t-shirts that employees wear. It’s also imprinted on mugs, pencils, pads and paper and tells clients, and potential clients, that DCG is a company working in synchronisation across the board.
“When we first spoke to DCG, they told us that they knew which colours they wanted to use and had even attempted a few designs of their own. Such honesty was quite refreshing! We sat down with them, discussed the image they wanted to convey and then set to work on a number of designs. In the end they chose one and, when we went to their offices a few weeks later, we were pleasantly surprised to see that the logo was all over their office!”
As a result of Big Bark Creative’s work on DCG’s logo, the design company has been ask to create a new marketing campaign aimed at advertising DCG’s new Cloud Disaster Recovery Service.