Celebrity Peter Andre must be ‘Insania’ if he’ll attend the opening of a skip. But, hey we’re PRs; we can make it happen.
He turned up outside the Houses of Parliament yesterday to launch United Coffee ‘s new campaign, called ‘Make Decent Coffee ‘, encouraging people to throw their instant blends away into the skip in exchange for a decent cup of freshly roasted and ground coffee.
One of the country’s leading coffee providers, United Coffee is keen to spread the word that you don’t have to be a Starbucks , Nero or Costa barista to enjoy the taste of real coffee. And why should we? I lose all my self-confidence asking for a fancy ‘skinny grande latte’ under pressure in ‘those’ queues.
It’s not the first time that a coffee company has based a campaign on the experience of enjoying authentic coffee at home, but it is the first that I can think of asking people to trade their instant granules in. The campaign was created by food, drink and hospitality PR and digital specialists William Murray Communications , to directly engage with consumers, raise brand awareness and, depending on how much coffee is collected, generate some additional newshooks for the brand later down the line.
ABOUT THE AUTHOR
I’m all in favour of ditching instant coffee. There’s nothing like a steaming cup of freshly ground roast coffee! Peter Andre seems like a random celebrity endorsement! Wish United Coffee luck with the rest of their campaign.