Starting an eCommerce store might seem easy, but establishing a customer base and keeping your customers coming back can be a challenge. You may think that you only need to build an ecommerce site or set up a store on Amazon and the customers will come flooding in. However, it’s not that simple: you need to employ the right strategies to promote your business and encourage more sales.
Marketing is as important for ecommerce stores as it is for other types of businesses. Furthermore, innovative and creative tactics are essential to stand out from your competitors and grow your profit margin. Here are 7 essential tips for marketing your ecommerce business creatively.
- High-Quality and Customer-Centric Content
Have you seen big brands capturing the attention of their audience with educational and informative blogs? eCommerce marketing is all about content. You can get good results by sharing quality content, videos, blogs, and infographics on your site for higher customer engagement.
Your content must be relevant to the products and services you offer and, most importantly, useful for your target audience. For example, if you sell nutritional products, then your blogs could focus on healthy diet plans, weight management tips, beneficial foods, and similar.
- Keep the Check-out Process Short and Simple
A majority of customers who abandon their shopping cart do so because they are fatigued by a time-consuming checkout process. You don’t want your customers to add products to their cart and leave your store because of tedious checkout. Keep the checkout process simple and never redirect your customers to multiple pages to complete their checkout.
- Personalized Emails
The days of the one-size-fits-all approach are long gone. Carbon-copy marketing emails and messages won’t encourage your customers to shop with you. This doesn’t mean that emails aren’t a great tactic: email marketing is still an effective strategy. However, the trick is to make your emails personal.
Regular, personalized emails could include discounts, promotional offers, the latest products, and other exciting deals. Personalized messages should not only be addressed to the customer by name but they should also offer deals that you know they’ll be interested in. You can rest assured that personalized email marketing will deliver fantastic ROI.
- Use Social Media
Social media marketing is one of the easiest ways to bring traffic to your landing page or store. The best part is you don’t have to spend anything to create a social media account, post content, and engage with your audience. There are paid advertising options, but these are optional and relatively low cost.
When setting up your social media marketing strategy, start with competitor research. Check out your competitors’ social media pages to see what strategies they have implemented, what type of content they post, and how they interact with their audience. This will help give you a better idea of the content your audience is looking for. Don’t forget to include links to your eCommerce store on your social media accounts!
- eCommerce SEO
You can have an impressive website, high-quality products, and great offers. However, that does not guarantee traffic. Ranking on Google and other search engines is the biggest challenge for eCommerce stores. Without an effective SEO strategy in place, your content will be lost in pages and pages of search engine results pages. What’s the use of special product offerings and quality content when customers can’t find your website in the first place?
People use keywords to search for products online. So, if you want your products to show up in their search results, you need to optimize your content for the relevant keywords. Put yourself in your customers’ shoes and think about the keywords you would use. In other words, you must understand your target audience and the keywords they are likely to use when searching for the products and services you offer.
- Hire a Marketing Consultant
eCommerce marketing is complex. You can’t handle multiple social media accounts, website traffic, technical SEO analysis, email marketing, and other digital marketing components single-handedly. Besides, eCommerce marketing experience and cutting-edge marketing skills that only an expert consultant can offer.
For example, an Amazon marketing consultant can get optimize your Amazon store and let you to stand out from your competitors. They will help you write engaging product descriptions and optimize your listings to make it easier for your target audience to find your products on Amazon.
- Use Live Chat
Customers appreciate the extra level of service that comes with live chat. Knowing that they can talk to the customer support team if they need professional assistance will give your customers peace of mind. Quick responses and a professional customer team are important! While email is still a popular method, live chat is the future.
You can’t just set up an eCommerce store and expect your customers to find your products on their own. You should use the best marketing tactics to boost sales, bring organic traffic to your store, enhance customer engagement, and generate qualified leads. If eCommerce marketing sounds overwhelming, hire a marketing consultant to get the best advice.