Imagine your customers exploring your products (for example, clothing) from their living rooms. In this demo, users can try on outfits and see themselves in various styles in a 100 percent digital environment.
The innovative minds at Microsoft and PrimeSense have created a virtual dressing room experience that lets customers use a digital body profile to virtually pick out clothes, try them on, and even see how they fit with a heat map that shows tight and loose spots.
This sophisticated technology uses gesture-driven user interactions to provide an engaging digital shopping experience. What does this mean for digital marketers? Maybe a major rethinking of how consumers interact with your brand.