Introduction:
Every amateur digital marketer monitoring and reporting SEO results might have questions about what exactly the process involves. It seems SEO tracking is more straightforward than it may sound to most with the help of the google analytics SEO dashboard. It is simply a process that involves determining essential metrics for a business, followed by monitoring those identified metrics on a day-to-day basis to track business progress. However, gaining valuable insight from SEO tracking is the key, and it lies in selecting the right metrics for the business, depending on its nature. There are so many metrics one could be tracking. But what matters is a concise report.
SEO Specific Goals in Google Analytics Dashboard:
A piece of information for all marketers is merely keeping a tab on keywords, and referral traffic won’t suffice. The use of Google Analytics for SEO comes with its own set of condition. A lot goes under the hood that eventually reveals new insights.
The primary job of an SEO consultant is either working on a brand new website or analyze Google Analytics goals. In general, Google Analytics offers five types of plans, and they are:
- Destination
- Duration
- Pages per Session
- Event
- Smart Goals
Experts say marketers can use google analytics to come up with better content ideas. Generally, content creation and curation is a creative task. An art writing is, after all. Every content strategy has to be data-driven, as that is what the foundation of SEO dashboard is. This means one should have clear goals for content. Every marketer should have metrics that would clearly say whether the content is achieving the objectives or not. In this regards, Google Analytics can help every digital marketer:
1. Organic traffic
The most important metric for measuring SEO results is organic traffic. It is because this number represents all of the visitors a site is attracting solely from organic search. So, while the overall traffic numbers can give an idea of the site’s general performance, narrowing to organic traffic is any day a better way to measure the direct impact of SEO strategy.
2. CTR
The CTR, also popularly known as click through rate, is the indicator of the percentage of searchers who visits a site after seeing a page in search results. The best example to understand this would be when ten different visitors can see pages ranking in search results for a particular keyword. Still, very few visited the site; then the CTR percentage would below. It is one of the best indicators to determine the effectiveness of pages and how good or bad they are at grabbing users attention in search results.
3. Bounce rate
When a particular visitor lands on a site page and then takes an exit without moving or shifting to another page, this phenomenon is called a “bounce.” The percentage of visitors who do this is known as bounce rate. This is one of the significant indicators of whether the site offers content in line with what users expect.
4. Keyword rankings
One of the relatively straightforward metrics is this one. While working towards improving site rankings for keywords that are important to business, it always makes sense to monitor keywords. One can choose to do this manually for some of the most important keywords.
5. Domain authority
The most crucial and essential goal of any SEO strategy is to improve the website’s level of authority in the search result of Google. Needless to mention attempting to gauge this impact based on links earned is almost next to impossible.
6. Referring domains for new backlinks
While measuring the website’s domain authority, do not forget to monitor the number of referring domains and incoming links. While the number of incoming links includes all the links pointing to a specific website, the number of referring domains is the actual number of unique parts from which your website receives incoming links.
7. Speed of Page
Just to let all know that user experience plays a crucial role in every website ability to rank well. This ultimately converts your visitors into potential customers and is one of the most significant factors in the user experiences the page speed of a website.
Conclusion:
To end with, it is easy to fall prey to the most common idea that SEO has an end date like any other regular project. Unfortunately, as the name says, it is never-ending optimization. The SEO analytics dashboard is an evolving discipline with few goals that might sound meaningless with time. They can be easily replaced with previously unheard or unimportant ones. Google Analytics can also help to improve your SEO performance through profound insights into user behaviour. But even then, it is unlikely that a single strategy will help to achieve expected results.